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Monday Odds and Ends

-According to forecasts at the UBS Global Media and Communications Conference, advertisers will spent approximately $3.6 billion on events including the 2014 Olympics and elections. link

-Miami-based agency La Comunidad has welcomed Fernando Reis and Marcelo Padoca as senior art director and senior copywriter, respectively.

-San Francisco-based shop Argonaut, which was founded by Rick Condos and Hunter Hindman, has brought on fellow Goodby alums/senior creatives  Todd Eisner and Matthew Bottkol  as well as senior strategist, Lizzie Azzolino.

-Following the usual “competitive” review, PulteGroup, which houses brands including Centex, Pulte Homes, Del Webb and Pulte Mortgage has appointed Organic as its AOR. The agency will handle strategy, creative and digital while fellow Omnicom-owned, local marketing-focused operation Agency 720 will work with the former on TV, radio and print.

-As part of the Art Directors Club’s new “Behind the Cube” initiative, we bring you this recent clip above from Google Creative Lab’s Jesse Juriga and Jessica Brillhart, creative director and filmmaker, respectively, who talk about their Google Chrome spot.

-Care to check out some vintage ads from Target’s holiday vault? link

-The San Francisco Egotist has unveiled its 2013 holiday gift guide aimed specifically at creative folks. link

-New York-based VFX studio The Artery is expanding its facilities to cater to commercial content. link

-Leo Tarkovsky , most recently director of business strategy for healthcare at JWT New York, has joined McCann Humancare, the fellow NY-based consumer health unit of McCann Health, as president and will lead North American operations.

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