-Wikipedia raises $16 million, will remain ad-free. link

-NYT: The ad industry rebound begins. link

-TBWA\Vietnam tries to make us salivate for Heinz chili sauce (above).

-New Yorker Sonal Bose totally hates “history-sniffing” technology, sues Mazda, Mickey D’s, Microsoft and CBS. link

-Arnold wants you to re-imagine your New Year’s resolution in a new Facebook campaign for Carnival. link

-Meanwhile, one scribe says the social networking giant will put all brands on notice in 2011. link

-In cased you missed it, here’s JWT’s “100 Things to Watch in 2011″ slideshow. link

-Watch Guillermo del Toro change from businessman to Wolfman in a 1991 Alka-Seltzer commercial. Now we know where it all began. link