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Monday Odds and Ends

-W+K London supports the launch of Honda’s Jazz line with a spot, print component and a digital app (above). link

-Olson promoted Marty Barry to account director.

-News flash: Digital shops are expanding staff as the market resumes growth. link

-A surge in NFL viewership could give advertisers more “bang for their buck” come Super Bowl time. link

-A pair of Draftfcb NY execs weigh in on key industry debates. link

-The Direct Marketing Association is ready to regulate when it comes to online behavioral advertising. link

-TargetCasttcm launched a new unit that puts media services “in-house” at indie partner agencies.

-Exxon Mobil easily bests Apple as most valuable company in the U.S. link

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Copywriting: Creative Ad Writing

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