TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Morgan Spurlock is Actually POM Wonderful’s New Spokesman

Tell me if you’ve heard this once before…

Famous documentary filmmaker who once ate only McDonald’s for a whole month and had a short-lived FX TV show decides to take on advertising and corporate sponsorship in his newest film. He decides, as a sort of silly tongue-in-cheek joke, to finance his movie solely with money received through corporate sponsorship, with the highest bidder being a pomegranate juice brand that gets its name in the title. After the movie opens in theaters, the filmmaker, with a completely straight face, starts slinging the juice in television advertisements using a “Consumer Reports” tone.

Maybe I’m lost, but I guess I don’t understand where Morgan Spurlock‘s joke ends, which is generally something troublesome with a documentarian (unless you’re Bansky). And, while this clip was actually in the film Pom Wonderful Presents: The Greatest Movie Ever Sold, it’s also part of POM Wonderful’s new “Get Real” campaign. And, that sweepstakes POM is advertising on its website is actually a chance to get a private in-home screening of Spurlock’s film with Spurlock present, probably wearing that stupid suit he’s never seen without these days. Does this ad blitz create any goodwill toward Spurlock or POM, or just make them that much more annoying?

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!