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Mother Creates a Zine for Euro 2012

If you like European football and/or steel drum renditions of Joy Division’s 1980 hit “Love Will Tear Us Apart,” then treat yo’self this Friday morning to the above video from Mother London.

To celebrate the kick-off (pun very intended) of Euro 2012, Mother and British style magazine The Rig Out joined forces to create Paszport!, a one-off fanzine in the style of such famed publications as The End and Boys Own. If you’ve heard of either of those two magazines and are not from Europe, congratulations on earning +3 hipster gold!

The above video, which we assume has plenty to do with Beck’s judging how many times the bottles are shown on camera, captures the release party of Paszport! as a slew of stylish individuals praise the zine’s writing and dedication to football tradition. Yes, blogs do indeed lack the tangible nature that fanzines have, and we’re working on creating one called Ajenseespi!, which you will soon be able to pick at your local agency under a pile of unread issues of Adweek.

So, will it be Spain or Italy who will emerge victorious from Euro 2012? Buy your copy of Paszport! here, and leave your pick for the new ruler of all Europe in the comments section. And if you want to talk NFL or the new BCS playoff system instead, we won’t fault you for it.

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