Coca-Cola has extended its relationship with Mother in that the soft drink giant has now awarded the agency the global business for its Powerade brand. Mother, which has handled the Powerade account in the UK for three years, is tasked with increasing Powerade’s presence in the U.S. market via a series of global campaigns.
While they wouldn’t disclose much info beyond the announce, in a statement, the client says, “Mother and Sapient have been given a global assignment for Powerade which does not affect existing agency relationships in any market.”
AdAge adds that Coca-Cola spent about $10 million last year to market Powerade in the U.S.
Via Brand Republic