Mother

Mother New York and BlueQ Have made some magnets. We posted the others after the jump. Hey Mother, how's it going with that Dell TV work? Did that end in December as it was "supposed to"?

More: "Mother Writes Pretty Poetry (copy) for CNN"

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Mother NY took the big job of writing heady copy for CNN and turned it into a poster or banner or something.

"A Moment" is a brand statement for CNN, providing a poignant voice on this highly anticipated election. The ad captures the importance of this day by focusing on how we are living in the moment right before a major event becomes history.

It starts like this:

"There is a moment. A simple moment before history gets recorded. Before it goes in the books. Before it appears as a question on a game show. Or a midterm exam. A moment right before the headline is written..."

See the rest of the love-letter, after the jump.

More: "Mother's Dell Work Soldiers On"

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Though they have been Dell's maker-of-TV-work, sources inside Mother tell us the above ad did not originate from within their walls, (as you'll recall) the New York "matriarch" is acting as Dell's TV work-horse, through December. George Parker seems to think the ad belongs to Enfatico, but we aren't convinced.

With WPP in a hiring freeze, we aren't sure Enfatico has the staff to complete TV yet (this isn't to say they don't, but we haven't heard otherwise). Though according to a source, the environment inside Enfatico's Austin shop is very...active/busy/hectic. Makes us wonder if they too suffer from a lack of staff (like Mindshare), and therefore have employees doing the work of three.

An insider at the WPP shop tells us they don't think the above spot is Enfatico's work. Then, could it be from Schematic? Not likely, because (last we heard) they have been doing Enfatico's interactive work, and reportedly almost pulled out of the agency completely a little while back.

So who's responsible for it? And more importantly, what do you think of it? We're dying to know your thoughts.

More: "NY Post Puts Enfatico on a Step Stool"

New Balance has tapped Mother New York to lead their creative duties on their Lifestyle brand. New Balance employs more than 4000 people worldwide and in 2007 reported worldwide sales of $1.63 billion. Mother is charged with showing off the work of two new creative directors, Savania Davies-Keiller and Roberto Crivello of DDCLAB.

If you recall, BBDO has won is the brand's AOR since 2007.

Linus Karlsson and Paul Malmstrom, partners at Mother said the usual PR drivel: "Consumers can expect to see compelling New Balance Lifestyle products and compelling New Balance Lifestyle consumer experiences."

We've confirmed with Mother UK reps that the matriarchal agency has won a Stella Artois project for InBev, over incumbent agency Lowe London. Brand Republic reports that TBWA was also involved in the review.

The project is for a special brew of Stella, which only contains 4 percent alcohol by volume. Stella may be tasty, but it's no chocolate malt. Less alcohol means the beer isn't brewed as long, which results in a different flavor. Stella light?

Hey Mother folks, you seem to be the only agency still churning out work for Dell (that we could find, other than Enfatico, which doesn't count). What's the deal? We, along with many others, are at a loss.

The who, what, where, when, why and how of the continuing Dell/Enfatico saga continue to boggle the mind. An Austin based Enfatico is currently up and running, and is apparently churning out print and interactive stuff. Couldn't they have left the interactive at T3?

Nevertheless, we hear Mother New York is still producing work for Dell. Well, at least according to Brent Terrazas Tarrazas, as you'll see here.

Sneaky buggers. I'm told that, as I mentioned, T3 is no longer on the Dell payroll, and neither are a number of other shops that will always be better than Enfatico could hope to be. Nonetheless, with Enfatico Austin (that's what I'm calling it) providing said print and interactive and Mother working some TV stuff, Dell can keep up the facade that their media structure is...structured, and in place.