Norville will be tasked with building the New York office while working with clients (such as Pepsi, Mountain Dew and Native Eyewear) to conceive and produce branded content. He will report to agency founder and CEO Matt Statman.
Prior to joining Motive, Norville freelanced for agencies including Grey, Pereira & O’Dell, Big Fuel, and SS+K, producing content for brands like ESPN, Subway and Match.com. He also served a one year stint as creative director at Habana Avenue from 2009-2010.
“If you look at the range of work that Motive is creating, it’s truly platform agnostic, which I love,” Norville told Adweek. “It’s a shop where ideas are king and these [are] ideas that lead to audience immersion.”