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Motorola Can’t Help But Provoke Apple, Albeit Awfully

Perhaps feeling a tad inadequate, Motorola is jabbing Apple yet again with this teaser for what could be its Super Bowl ad, which promotes the Xoom tablet and claims that “2011 looks a lot like 1984.” We know all of you know the reference here, so let’s just turn our attention to the truly terrible visuals and melodramatic score that completely overshadow any sort of cleverness that came with Motorola’s prodding.

Since Motorola’s already an also-ran when it comes to the smartphone battle with Apple, will the former brand’s claim that “It’s time for more choices” and pleas to “live a free life” have any negative effect on Steve Jobs & Co.’s bottom line whatsoever? However it plays out, we just hope they hired better designers/creatives for a potential Super Bowl spot than they did for this clip, which has all the production value of a local car dealership ad.

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