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MRM East Welcomes New ECD

SapientNitro has lost of one of its lead “idea engineers” as Anthony Yell is leaving the agency he called home for nearly 13 years to join up with MRM as EVP/executive creative director for the East region (which includes the NYC, Princeton and Detroit offices). Yell most recently served as VP/ECD at SapientNitro, working out of the agency’s Los Angeles office and leading/managing the creative teams not only locally, but for San Francisco, Chicago and Toronto. During his tenure at SN, Yell worked with clients including Adobe, Sony, Bare Escentuals and more.

Now at MRM, the creative exec will be based in the IPG/McCann Worldgroup agency’s New York office and report to East president, Michael Mclaren.

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