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MRY VISA Spot Marks Michael Sam’s Debut as Spokesman

Michael Sam hasn’t even been drafted yet, but things are looking good for the man who would be the NFL’s first gay player: he’s already signed his first endorsement deal.

Here’s his spot for VISA from MRY and production company Decon, released just in time for the start of the draft:

The message sticks very close to what Sam’s been saying all along: Sure, I’m gay, but it’s no big deal. Just focus on how well I play the game.

Unlike Sam, Auburn’s Greg Robinson got drafted in the second round by The Rams last night. His spot after the jump…



There’s a theme here, and it is “consider the players based on their performance, not their backstories or the controversies surrounding them.”

We know someone’s glad they didn’t choose Johnny Manziel.

Client: VISA

Agency: MRY

Chief Creative Officer: David Weinstock 

Chief Innovation Officer: Matt Rednor

Creative Director: Victor Sie

Associate Creative Director: Josh Young

Associate Creative Director: Ben Waldman

Senior Art Director: Drew Jaz

Copywriter:  Eli Pakier

Associate Strategist:  Toni Dawkins

Executive Director, Content Production: Jody Girgenti

Senior Producer: Heather Brown

Producer: Samantha McGrane

Client Partner: Sarah Rinehimer

Account Executive: Lauren Jack

 

Production Company: DECON  

Director: Daniel Garcia

Exec Producer: Misha Louy

Supervising Producer: Cynthia Angel

Line Producer: Ian Blain

DP: Jeffrey Kim

 

Post Company: DECON

Exec Prod: Misha Louy

Sr Post Producer: Cynthia Angel

Editor: Sarah Stuve

Music Sup: Mina Louy

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