Sorry, couldn’t resist. Boston-based Mullen tells us that it’s been named North American AOR for iRobot, which has nothing to do with the mediocre Will Smith sci-flick but is instead a company that creates robots for home cleaning. The Jetsons (and to a lesser extent, Small Wonder) was way ahead of its time, wasn’t it. Anyhow, back to the point. As AOR, Mullen will be responsible for brand messaging and advertising for iRobot’s home products including the Roomba vacuum (above), Scooba floor-washer and the Looj gutter-cleaning robot.
Mullen beat out two other undisclosed agencies for the iRobot business, which is still being handled internationally by London-based shop, BPL (which was previously responsible for North America as well).