Keene comes to Mullen from Saatchi & Saatchi Los Angeles, filling a role left vacant since the departure of Peter Rosch late last year. She will report to Mullen’s North America Chief Creative Officer Mark Wenneker.
Keene joined Saatchi & Saatchi in 2011, where her work included multiple campaigns for Toyota. Prior to Saatchi, Keene spent over a decade at TBWA\Chiat\Day, arriving as an art director in 1996, and eventually working her way up to group creative director. While at TBWA\Chiat\Day she worked on brands including Apple, Nissan, Levi’s, Kinko’s, Taco Bell, ABC and Shutterfly. Mullen opened its Los Angeles office in June 2013, following winning the Acura business in March of that year.
“We got a thought leader, a collaborator, a 360-thinker, a team builder and a lover of cars, all in one,” Wenneker said of the addition.”The effect she will have on the Mullen network is sure to be strong.”
“If you can get clients that really understand the landscape, especially socially and digitally, you can do some amazing work,” Ms. Keene told AdAge. “Mullen understands that and partners with these kinds of companies, and that’s irresistible to someone like me.”