Mullen, One Club Put Pencil ‘Kill Factor’ to the Test
Is a Pencil worth dying for? We have had no idea that the One Club prize was worth so much, but we’ll applaud the 8-bit nostalgia provided to us by Mullen and said organization. This effort, which was built on HTML5 and was one of the most recent efforts led by recently departed chief digital officer Mauro Cavalletti. The clip provides us the story of “vigilante” Jon Scraper, a man without a cause, but knowing the ad industry, one who has his balls in the vice of a client. Credits after the jump.
Agency: Mullen
Chief Creative Officer: Mark Wenneker
Creative Director: Mauro Cavalletti
Director of Creative Technology: Christian Madden
Associate Creative Directors: Jon Reil, Nicole Berard
Art Director: Jay Spahr
Digital Designer: Scott Petrichko
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