If you’ve ever had a nightmare boss in advertising, Zulu Alpha Kilo’s latest spot for NABS Vintage Intern Auction should appeal to you.
The NABS Vintage Intern Auction auctions off “twelve notable executives and thought leaders,” to be used as interns for a day, for the Canadian charitable group NABS, who provide assistance for people in communications and related industries who need help due to illness, injury, unemployment or financial difficulties. Winning bidders can assign their interns to do anything from giving a speech or holding a seminar to cleaning up the kitchen or getting coffee.
The spot highlights the revenge aspect of the auction, with bidders attempting to win the right to boss around a truly awful Chief Creative Officer. At the center of the spot is the eventual winning bidder, a man with an eye patch who the CCO told, “If you can work from home, you can work from Intensive Care.” He outbids the woman the CCO called “Sarah in bed and then said ‘I’m so sorry, Diane,’ which isn’t [her] name either.” I don’t know what kind of work he has for the CCO, but it won’t be pretty. Perhaps cleaning the bathroom floor with a toothbrush?
As you can tell from the synopsis, Zulu Alpha Kilo isn’t afraid to push the boundaries a little bit with some risque humor, and the result is a spot that is actually funny. We’re guessing that since it’s for a good cause, no one will be offended. No CCOs were harmed in the making of this video. At least not any that didn’t deserve it.
Here’s the full list of the “interns” up for bids, in case your boss from hell is one of them:
Claude Carrier – President, DentsuBos
Mary Maddever – VP & Editorial Director, Brunico Publishing
Brent Choi – Chief Creative & Integration Officer – JWT
Lance Martin – Partner & Executive Creative Director, Union Creative
David Crichton – Partner, Creative Director, Grip Limited
Ian MacKellar – Chief Creative Officer, Ogilvy
Simon Jennings – President, Gesca
Angus Tucker – Partner, Co-Creative Director, John Street
Mitch Joel – Author and President, Twist Image
Kenneth Wong – Distinguished Professor of Marketing, Queen’s School of Business
Amber Mac – President, co-founder, Konnekt; and co-host of App Central
Christina Yu – Executive Vice President, Creative Director, Red Urban
Project: Vintage Intern Auction
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Ron Smrczek
Art Director: Grant Cleland
Account: Nevena Djordjevic
Digital strategy: Emma Brooks
IT Director: Gary Stothers
Production Company: Partners Film
Executive Producer: Gigi Realini
Director: Neil Tardio
Producer: Sandy Kelly
Photography: Matt Barnes, Westside Studio
Producer: Tara O’Malley
Casting Director: Andrew Hayes, Powerhouse Casting
Editor: Daniel Reis, Panic & Bob
Producer: Taissa Callaghan
Audio Director: Chris Tait, Pirate
web development: Thinkingbox
Production: Chris Raedcher
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