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NABS Vintage Intern Auction Could Be Auctioning Off Your Nightmare Boss

If you’ve ever had a nightmare boss in advertising, Zulu Alpha Kilo’s latest spot for NABS Vintage Intern Auction should appeal to you.

The NABS Vintage Intern Auction auctions off “twelve notable executives and thought leaders,” to be used as interns for a day, for the Canadian charitable group NABS, who provide assistance for people in communications and related industries who need help due to illness, injury, unemployment or financial difficulties. Winning bidders can assign their interns to do anything from giving a speech or holding a seminar to cleaning up the kitchen or getting coffee.

The spot highlights the revenge aspect of the auction, with bidders attempting to win the right to boss around a truly awful Chief Creative Officer. At the center of the spot is the eventual winning bidder, a man  with an eye patch who the CCO told, “If you can work from home, you can work from Intensive Care.” He outbids the woman the CCO called “Sarah in bed and then said ‘I’m so sorry, Diane,’ which isn’t [her] name either.” I don’t know what kind of work he has for the CCO, but it won’t be pretty. Perhaps cleaning the bathroom floor with a toothbrush?

As you can tell from the synopsis, Zulu Alpha Kilo isn’t afraid to push the boundaries a little bit with some risque humor, and the result is a spot that is actually funny. We’re guessing that since it’s for a good cause, no one will be offended. No CCOs were harmed in the making of this video. At least not any that didn’t deserve it.

Here’s the full list of the “interns” up for bids, in case your boss from hell is one of them:

Claude Carrier – President, DentsuBos

Mary Maddever – VP & Editorial Director, Brunico Publishing

Brent Choi – Chief Creative & Integration Officer – JWT

Lance Martin – Partner & Executive Creative Director, Union Creative

David Crichton – Partner, Creative Director, Grip Limited

Ian MacKellar – Chief Creative Officer, Ogilvy

Simon Jennings – President, Gesca

Angus Tucker – Partner, Co-Creative Director, John Street

Mitch Joel – Author and President, Twist Image

Kenneth Wong – Distinguished Professor of Marketing, Queen’s School of Business

Amber Mac – President, co-founder, Konnekt; and co-host of App Central

Christina Yu – Executive Vice President, Creative Director, Red Urban

Client: NABS

Project: Vintage Intern Auction

 

Agency: Zulu Alpha Kilo

Chief Creative Officer: Zak Mroueh

Executive Creative Director: Ron Smrczek

Art Director: Grant Cleland

Writers: George Ault, Nick Asik, Japeth Kwan

Producers: Bette Minnot, Kari Macknight Dearborn, Ola Stodulska

Account: Nevena Djordjevic

Digital strategy: Emma Brooks

Digital Producer: Ola Stodulska  Web Developer: Richard Thirumaran

Production Artist: Jamie Morren, Brandon Dyson

IT Director: Gary Stothers

Production Company: Partners Film

Executive Producer: Gigi Realini

Director: Neil Tardio

Producer: Sandy Kelly

Photography: Matt Barnes, Westside Studio

Producer: Tara O’Malley

Casting Director: Andrew Hayes, Powerhouse Casting

Editor: Daniel Reis, Panic & Bob

Producer: Taissa Callaghan

Audio Director: Chris Tait, Pirate

web development: Thinkingbox

Software Development: Michael Vay Lee, Tim Wienrich

Production: Chris Raedcher

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