TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Neighbor Agency Showcases New CD with ‘Slow and Steady Wins the Taste’


Full-service integrated marketing agency Neighbor Agency recently launched a campaign for Tillamook’s new line of Greek yogurt, Farmstyle Greek, which was led by the agency’s new creative director, Jodi Pierce, who began work with Neighbor Agency late last year.

The campaign, entitled “Slow and Steady Wins the Taste,” is “a digital-centric campaign that also includes out-of-home billboards, radio and experiential engagement through a sampling tour.” But Neighbor’s involvement began long before that, with the agency collaborating on “product development, ingredients, flavor profiles all the way to creative conception and execution of the campaign.”

Video vignettes introduce viewers to Tillamook’s Farmstyle Greek yogurt by showing simple recipes, rooted in the brand’s “slow and steady” philosophy, that complement the yogurt, like homemade granola and blueberry jam. It’s an interesting approach, one that emphasizes Tillamook as a lifestyle brand while providing viewers with information to better enjoy the product.

“We’re proud to debut the work that our creative team, and new Creative Director developed for Tillamook’s Farmstyle Greek Yogurt,” said Chad Seymour, CEO of Neighbor Agency. “The hire of Jodi is one that we took very seriously, and didn’t fill the position until we found the perfect fit for our agency, and our clients.”

For more information on the campaign, head to the brand’s Farmstyle Greek website.

Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!