New CMO And Deutsch Loses Out

USAA has decided to let its agency of record, Deutsch, New York, go. Before Duetsch, the military financial services company had been with October from Bernstein Rein. USAA recently made some high level changes, leaving Deutsch to be a casualty of the game of musical chairs.

According to Adweek, a USAA rep said the company “constantly seeks to enhance its marketing operations to ensure that it is doing the right thing for our member-owned association.”

Whoever picks up USAA need not worry. On Tuesday, Standard & Poor’s gave the company its highest mark, which is its ‘AAA’ rating.

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