TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

New CP+B Spots for Xbox One Tackle Retirement, Relationship Issues


With the Xbox One’s November 22nd launch date looming ever nearer, CP+B’s marketing blitz for Microsoft’s next-gen system continues with two new spots. Coming on the heels of the “Invitation” spot released late last month, the two new short spots highlight the system’s diverse capabilities while otherwise taking different approaches.

The first spot, “Retirement Home,” features recently retired NFL linebackers Ray Lewis and Brian Urlacher. Urlacher asks Lewis if he’s having any trouble adjusting to retirement as both watch football and play Madden 25 at the same time. Lewis claims not to be having any adjustment issues, but his actions say otherwise. It’s a funny little spot that will appeal to the (sizable) segment of the Xbox crowd who have always wished they could play Madden while watching the NFL.

The second spot, “His and Hers” addresses the apparent sexism of the “Invitation” spot (in which the only female featured uses the system only to watch movies, not play games). It highlights the voice recognition system by showing a woman command the Xbox One using her voice after arriving home to find her boyfriend watching soccer. She tells the system “Xbox go to Dead Rising 3″ and begins to play. Then she starts similarly commanding her boyfriend in a similar matter, telling him to get her a beer. It’s a bit over the top, but a welcome reversal of the gender stereotypes displayed in CP+B’s “Invitation” spot.

Credits and “His & Hers” after the jump. 

EXECUTION TITLE: Retirement Home

AGENCY: CP+B

WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly

VP/ EXECUTIVE CREATIVE DIRECTOR: Adam Chasnow

CREATIVE DIRECTORS: Alex Lea, Avital Pinchevsky

ART DIRECTOR: Nick Scarlet

COPYWRITER: Aaron Sanchez

VP/DIRECTOR OF VIDEO PRODUCTION: Chad Hopenwasser

VP/EXECUTIVE INTEGRATED PRODUCER: Sloan Schroeder

EXECUTIVE INTEGRATED PRODUCER: Aaron Kovan

SR. PRODUCER: Laura Keseric

INTEGRATED PRODUCER: Jackie Maloney

JR. INTEGRATED PRODUCER: Jamie Slade

VP/ EXECUTIVE INTEGRATED PRODUCER/ MUSIC, TALENT + PUBLIC WORKS: Bill Meadows

INTEGRATED MUSIC PRODUCER: Chip Herter

PRODUCTION COMPANY & CITY: Hungry Man, LA

DIRECTOR: Hank Perlman

MANAGING PARTNER/EXECUTIVE PRODUCER: Kevin Byrne

EXECUTIVE PRODUCER/DIRECTOR OF SALES: Dan Duffy

EXECUTIVE PRODUCER: Mino Jarjoura

LINE PRODUCER: Caleb Dewart

DIRECTOR OF PHOTOGRAPHY: John Lindley

EDITORIAL COMPANY & CITY: NO6, Santa Monica

EDITOR: Kevin Zimmerman

ASSISTANT EDITOR: Andrew Manne

SENIOR PRODUCER: Kendra Desai

MIX COMPANY & CITY: Lime Studios, Santa Monica

AUDIO ENGINEER: Loren Silber

AUDIO ENGINEER ASSISTANT: Patrick Navarre

MUSIC COMPANY & CITY: JSM Music, NYC

COMPOSERS: Joel Simon, Koki Saito

POST PRODUCTION COMPANY & CITY: Method Studios, Santa Monica

EXECUTIVE PRODUCER: Robert Owens

PRODUCER: Colin Clarry

SR. FLAME COMPOSITOR: Noah Caddis

TELECINE: Company 3, LA

COLORIST: Siggy Ferstl

VP/ ACCOUNT DIRECTOR: Evan Russack

MANAGEMENT SUPERVISOR: Laura Likos

CONTENT SUPERVISOR: Cara Finkbeiner

CONTENT MANAGERS:  Jessica Cohen, Madison Morris

BUSINESS AFFAIRS MANAGER:  Natalie Greenman

GROUP DIRECTOR, PLANNING: Jason De Turris

TRAFFIC MANAGERS: Kelton Wright, Alex Blumfelder

 

EXECUTION TITLE: His & Hers

AGENCY: CP+B

WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly

VP/ EXECUTIVE CREATIVE DIRECTOR: Adam Chasnow

CREATIVE DIRECTORS: Alex Lea, Avital Pinchevsky

CD/ ART DIRECTOR: Michael Raso

CD/ COPYWRITER: Matt Elhardt

VP/ DIRECTOR OF VIDEO PRODUCTION: Chad Hopenwasser

EXECUTIVE INTEGRATED PRODUCER: Aaron Kovan

INTEGRATED PRODUCER: Abbie Noon

JR. INTEGRATED PRODUCER: Jamie Slade

VP/ EXECUTIVE INTEGRATED PRODUCER/ MUSIC, TALENT + PUBLIC WORKS: Bill Meadows

INTEGRATED MUSIC PRODUCER: Chip Herter

PRODUCTION COMPANY & CITY: Hungry Man, LA

DIRECTOR: Bryan Buckley

VFX DIRECTOR: Phil Crowe

LINE PRODUCER: Brady Vant Hull

DIRECTOR OF PHOTOGRAPHY: Scott Henrikson

EDITORIAL COMPANY & CITY: Cut + Run, Santa Monica

EDITOR: Frank Effron

ASSISTANT EDITORS: John Jenkins, Doug Scott

SENIOR PRODUCER: Amburr Farls

MIX COMPANY & CITY: Lime Studios, Santa Monica

AUDIO ENGINEER: Loren Silber

AUDIO ENGINEER ASSISTANT: Patrick Navarre

MUSIC COMPANY & CITY: JSM Music, NYC

COMPOSERS: Joel Simon, Koki Saito

POST PRODUCTION COMPANY & CITY: The Mill, LA

EXECUTIVE PRODUCERS: Jo Arghiris, Anastasia Von Rahl

SR. FLAME COMPOSITOR: Tim Bird

FLAME COMPOSITOR: Matt Trivan

TELECINE: The Mill, LA

COLORIST: Adam Scott

VP/ ACCOUNT DIRECTOR: Evan Russack

MANAGEMENT SUPERVISOR: Laura Likos

CONTENT SUPERVISOR: Cara Finkbeiner

CONTENT MANAGERS: Jessica Cohen, Madison Morris

BUSINESS AFFAIRS MANAGER: Natalie Greenman

GROUP DIRECTOR, PLANNING: Jason De Turris

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!