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Wednesday Dec 26, 2007
Holiday NewsWelcome back from the holiday! Let's get started...
- The Federal Trade Commission's new online ad guidelines make the industry breathe a collective sigh of relief. READ MORE HERE - Online advertising for the first nine months of 2007 was up 15.9 percent, according to Nielsen Monitor-Plus's latest figures. While still the leading gainer compared to other media. READ MORE HERE - General Motors Corp., with sales declining and dealers grumbling, will relinquish almost all control of nearly $500 million in regional advertising. READ MORE HERE - Facing unimpressive pre-Christmas sales, retailers are rolling out after-Christmas discounts to help salvage the season. READ MORE HERE - Chemistry.com and Eharmony are gearing up for a values based advertising fight. READ MORE HERE
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