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Nielsen Pays $1M To Lose Their Data

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Nielsen, those con artists, have had a “significant system disruption” according to a letter sent to clients from Executive Vice President-Global Business Services Mitchell Habib. This disruption caused several days of delays for everyone using their TV ratings system, since Nielsen could not access its own data. Apparently, Nielsen was relocating its mainframe and whoops! Data was lost. And catch this – Nielsen paid a $1M “over the standard fee to have them focus additional resources on this project to ensure a high quality and timely transition.” Massive FAIL.

Clients will not receive what in some cases was supposed to be overnight data until Jan. 12th. One client told Mediapost, who first reported the story that: “It’s fine for Nielsen to invoke the term of ‘continuous improvement’ in these matters, but to its clients, it looks more like continuous chaos,” he said.

Dude, just give up on Nielsen. That data your waiting for is worthless anyway.

More: TNS Vs. Nielsen: We Ask The Questions To George Shababb

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