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Nike, W+K Portland Unveil Star-Studded ‘Winning in a Winter Wonderland’ Spot


W+K Portland tapped some of the world’s greatest athletes for their new holiday spot touting the advantages of Nike Hyperwarm Performance Baselayer, directed by Rupert Sanders. ”Winning in a Winter Wonderland” features the talents of Giants defensive end Justin Tuck, skier Julia Mancuso, snowboarder Scotty Lago, soccer stars Alex Morgan and Sydney Leroux, and former Yankees second baseman Robinson Cano, who now appears to be headed to Seattle. Ohio State football coach Urban Meyer also makes a brief cameo appearance.

While undeniably cheesy (hey, it’s the holidays) the spot does an admirable job at promoting the Nike Hyperwarm Performance Baselayer. People are prone to listen to endorsements from star athletes, and W+K got a wide, varied group together for the spot. They emphasize that the Nike Hyperwarm Performance Baselayer makes playing in cold, harsh conditions seem almost enjoyable by keeping you warm without restricting movement, perfectly matching the song selection. “Winning in a Winter Wonderland,” of course, changes the words of the holiday classic, which gets a bit cringe-worthy in spots but mostly comes across as cheesy holiday fun. The words are sung by the star athletes in the spot, mostly while in action, and they seem to have a lot of fun with it — which makes it hard to hate.

The campaign features both a one minute and thirty second version of the spot, as well as a digital takeover and social media elements.”Winning in a Winter Wonderland” premiered during college football’s Big Ten NCAA Championship game and will run throughout the holiday season. Credits after the jump. Credits

CLIENT: NIKE

 

PROJECT NAME: “Winning in a Winter Wonderland”

 

CLIENT CONTACT: Kevin Kirksey

 

LAUNCH DATE: December 7, 2013

 

 

W+K PORTLAND

 

Creative Directors: Don Shelford / Rob Thompson

 

Copywriter: Eric Fensler

 

Art Director: Lee Jennings

 

Account Team: Rob Archibald / Ricardo Hieber / Thomas Harvey

 

Project Manager: Stacy Grogan

 

Executive Creative Directors: Joe Staples / Susan Hoffman

 

Agency Producer: Shannon Worley

 

Agency Executive Producer: Matt Hunnicutt

 

Head of Production: Ben Grylewicz

 

 

PRODUCTION

 

Production Company: MJZ

 

Director: Rupert Sanders

 

Executive Producer: Kate Leahy

 

Line Producer: Laurie Boccaccio

 

Director of Photography: Greig Fraser

 

 

EDITORIAL

 

Editorial Company: Work Editorial

 

Editor: Neil Smith

 

Assistant Editor: Julian Cooper

 

Post Producer: Jane Dilworth (London) / Corinna Dennison (NYC)

 

Post Executive Producer: Erica Thompson

 

 

VFX

 

VFX Company: Method

 

VFX Supervisor: Ben Walsh

 

Flame Artist: Dominic Bauch

 

VFX Producer: Pip Malone

 

VFX Executive Producer: Stephanie Gilgar

 

 

MUSIC + SOUND DESIGN

 

Music+Sound Company: SoundTree Music

 

Composer: Luis Almau

 

Sound Designer: Brian Emrich

 

Song: Original score to licensed sync of “Winter Wonderland”

 

Producer: Storr Redman

 

 

MIX

 

Mix Company: LIME & Beacon Street Studios

 

Mixer: Rohan Young (Lime & Mike)

 

Mix Assistant: Jeff Malen (Lime & Dewey)

 

Producer: Lesile Dulillo (Beacon Street Studios)


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