Nitro Takes Philly Cream Cheese

Kraft is a hot mess. Accounts here, there, at the same four agencies again and again. Here’s the story:

JWT’s Toronto office has been handling Philly Cream Cheese for about a year, but just lost it to New York agency, Nitro. Still, JWT will hold it down for the bran in 20 markets outside the U.S.

Now, Nitro beat out defender JWT, DraftFCB and mcgarrybowen. Sigh, okay, but mcgarrybowen is still holding it down. They just won Kraft’s natural cheese creative account from DraftFCB in Chicago.

I mean really. It’s exhausting. That picture up there is of Nitro’s CEO, Chris Clarke. He’s got a little Tommy Boy thing going on, no?

[source]

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