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Now Corp Commemorates World AIDS Day in its Own Odd Way

The late NWA co-founder Eazy-E and attorney/Angels in America protagonist Roy Cohn are the centerpieces of a new, peculiar campaign from the now corporation, which recent gave us Capital One’s “Mascot Challenge” and is now marking today, World AIDS Day, with “This Prick.” We’re not sure why there’s a Colombian “family soldier” being memorialized on the site, but however the shop is approaching it, the goal here is to end AIDS once and for all. The video below featuring various sound bites emphasizes the effort a bit more sincerely than the “Prick” poster work. Now just wear the damn ribbon, Kramer.

 

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