TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Now That DDB’s Cut from the Bud Light Pitch, Who’s Really In?

With DDB now out of the picture in regards to the Bud Light review, just who will parent company Anheuser-Busch InBev pick to replace its longtime lead agency? From what spies are telling us, those still in contention include Droga5 and, you guessed it, McGarryBowen (what are they not pitching these days?).  While Adage reported yesterday that CP+B is also in the running, we’re hearing that the Boulder-based bunch has joined DDB on the sidelines after “presenting [hundreds] of ideas and ads” though none really “passed the muster” of the client.

Furthermore, and perhaps most interesting to note, we’re hearing that A-B InBev is looking to get new agencies briefed as the pitches have been “underwhelming” as a whole and there is really no front-runner at this point.  Yep, this could take a while, folks. We’re trying to get some sort of official confirmation regarding CP+B/Bud Light, though our spies seem pretty confident that the agency is no longer involved (“100% cut,” they’re saying). We’ll keep you posted.

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!