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[NSFW] Let’s Watch Some ECDs Lose Awards, Curse About It

[Headphones on if your place of employment doesn't like hearing the word "fuck" come flying out of your computer.]

The mere concept of advertising award shows is ridiculous. So, thankfully, one award show in particular isn’t afraid to bask in the silliness of grown men throwing tantrums at not getting a trophy for their spots about pool cleaner or whatever.

This spot for the Shots Awards (taking place November 28th in London, because Brits don’t believe in American Thanksgiving) from BETC London features Damon Collins (co-founder of Joint U.K.), Justin Tindall (ECD of Leo Burnett London) and James Hilton (of AKQA) and many more throwing quickly escalating hissy fits when their names aren’t called. If anything, this just makes me wonder: Would advertising in general be better if it was laden with curse words and people yelling?

With 14 categories and 14 winners (no prizes for participation or second place), Shots is building its brand as a show that disappoints. Even if you don’t win, you might as well go hoping that you’ll see some drunk exec turn over a table, right? Credits after the jump.

Brand: Shots Magazine

Agency BETC London

Executive creative director: Neil Dawson

Creative Director: Clive Pickering

Creatives: Sigi Egedal, Oli Rimoldi

Designer: Felix Heyes

Illustrator: Jonny Meakin

Agency producer: Alex Cowley

Production company: MJZ

Director: Stephen Johnson

Producer: James Whetherley

Exec Producer: Debbie Turner

Director of photography: Tristan Oliver

Edit House: Final Cut

Editor: Ed Line

Post-Production company: MPC & The Mill

Colourist: Mick Vincent (The Mill)

VFX Producer: Tim Phillips (MPC)

VFX Compositor: Michael Gregory (MPC)

Colourist: Richard Fearon (MPC)

Sound design: Wave

Audio Producer: Rebecca Boswell

Sound Engineers: Dugal MacDiarmid & Martin Leitner

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