TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

NZI Launches First Television Campaign In 8 Years

NZI launched its long-anticipated brand campaign this weekend, along with its creative agency, Draftcb. The campaign is necessary because, according to Karl Armstrong, executive general manager of NZI, “…many business customers don’t know [NZI] by name,” even though they are New Zealand’s leading business insurer.

The campaign creates an animated port town called “Port Avon,” a celebration of a typical New Zealand port town that extends beyond the TV spot to digital, print, direct and ambient advertising.

The clever 60-second spot, “Devil’s Chair,” aired across New Zealand TV Sunday on all channels. “Devil’s Chair” highlights everything that can go wrong at a business, by way of a barrage of small catastrophes all caused by one chair. It’s worth checking out if, like me, you have a soft spot for the unique charm of New Zealand. Or if you have a thing for gratuitous cow excrement. Either way.

Credits:

 

Draftfcb

James Mok – Asia Pacific Executive Creative Director

Tony Clewett – Executive Creative Director

Regan Grafton – Executive Creative Director

Kelly Lovelock – Senior Creative

Hywel James – Senior Copywriter

Pip Mayne – Head of Content

Toby Sellers – Group Account Director

 

Assembly

Damon Duncan – Director

Rhys Dippie – Technical Director

Amanda Chambers – Producer

“The Good, the Bad and the Ugly” – purchase song details

Ennio Morricone – Composer

Franklin Road Rocks – Jonathan Hughes – music clearance company

Liquid Studios / Peter Van Der Fluit –composition of music

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!