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Ogilvy & Mather NY Hypes ‘The Chase’ for NASCAR, ESPN

Ogilvy & Mather New York hypes NASCAR Sprint Cup’s “The Chase” elimination series with a new campaign for NASCAR and ESPN entitled “Battle of Nations.”

The campaign spot, entitled “The Hype,” which will run in 15, 30 and 60-second formats, documents fan and commentator excitement for the new “Chase” format to the Sprint Cup, which pits 16 drivers against each other in a tough elimination playoff format. “The Hype” imagines the drivers — and their respective fans and support teams — as nations preparing to face off in rounds of challenges to determine an ultimate champion. Ogilvy’s campaign will also include radio, print, social, and digital elements — including “Spreading The Word,” an educational video which we’ve included after the jump.

“The campaign celebrates this bold and transformational moment in NASCAR’s history, taking fans along for the ride and accentuating the drama and intensity of the new elimination format as each round unfolds,” said Scott Parker, vice president of marketing at ESPN.

Credits:

Creative:

Calle Sjoenell – CCO, New York

Terry Finley – Group Creative Director

Rich Wallace – Creative Director

Jack Low – Creative Director

Zachary Buckner – Copywriter

 

Production:

Dave Lambert – Producer

Michael Freeman – Music Producer

 

Account:

Dan Langlitz – Account Director

Aditi Reddy – Management Supervisor

Emily Zale – Account Executive

Justin VanNoy – Assistant Account Executive

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