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Ogilvy & Mather NY Introduces PlantBottle for Coca-Cola

Plants Make Us Happy

Ogilvy & Mather New York have a new print campaign for Coca-Cola, emphasizing the global brand’s PlantBottle, “a fully recyclable PET plastic beverage bottle made partially from plants.”

Ogilvy & Mather’s campaign uses Coca-Cola’s iconic red and white color scheme and optical illusions to create intriguing images for the new bottle. The print ads all emphasize a way that plants make us happy, followed by the message that Coca-Cola’s PlantBottle is “Up to 30% made from plants” and “100% recyclable.” The designs are all sleek and minimalist, with similarly brief text. Check out an example of the print campaign above, and stick around for credits after the jump.

Credits:

Chief Creative Officer: Calle Sjoenell
Executive Creative Director: Corinna Falusi
Design Director: Lucas Camargo
Associate Creative Director:L Justin Via, Evan Slater, Abe Baginsky, Maite Alburquerque and Emily Clark
Art Direction: Anti-Anti, Lukas Lund, Andreas Hoff and Carl Versfeld
Producer: Jessica Fiore
Account Management: Nicole Pinochet, Andrea Ahrens and Sarah Louie

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