Ogilvy & Mather New York have a new print campaign for Coca-Cola, emphasizing the global brand’s PlantBottle, “a fully recyclable PET plastic beverage bottle made partially from plants.”
Ogilvy & Mather’s campaign uses Coca-Cola’s iconic red and white color scheme and optical illusions to create intriguing images for the new bottle. The print ads all emphasize a way that plants make us happy, followed by the message that Coca-Cola’s PlantBottle is “Up to 30% made from plants” and “100% recyclable.” The designs are all sleek and minimalist, with similarly brief text. Check out an example of the print campaign above, and stick around for credits after the jump.
Chief Creative Officer: Calle Sjoenell
Executive Creative Director: Corinna Falusi
Design Director: Lucas Camargo
Associate Creative Director:L Justin Via, Evan Slater, Abe Baginsky, Maite Alburquerque and Emily Clark
Art Direction: Anti-Anti, Lukas Lund, Andreas Hoff and Carl Versfeld
Producer: Jessica Fiore
Account Management: Nicole Pinochet, Andrea Ahrens and Sarah Louie
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