Ogilvy and Scangroup Limited, which WPP currently holds a 27.5% stake in and is the holding company for units including Scanad Kenya, Uganda and Tanzania, JWT Kenya & Tanzania, Grey East Africa, and Red Sky, have agreed to join forces and create a pan-African venture that will include a new Ogilvy Africa CEO who will manage affiliates across the markets from Johannesburg and Nairobi.
In a statement, Ogilvy Worldwide CEO Miles Young says: “I passionately believe that sub-Saharan Africa is one of the last great frontiers in global communications–and that it will be one of the most fertile. Now is the time to invest, ahead of the curve, just as we have done in other developing geographies. Africa’s growing middle class, its increasing political stability, its fast economic growth and its attractive talent base make it a critical component of any truly global business strategy. This partnership creates the first African powerhouse in the marketing services business–and it is a defining moment.”