Nationwide is back on Ogilvy’s side, signing the agency’s New York office as creative AOR for its coming campaign.
This move comes as the brand’s defining tagline, itself an Ogilvy & Mather creation, turns 50; it also follows the signing of a multi-year marketing deal with Denver Broncos quarterback Peyton Manning.
Expect the subsequent campaign, which will debut alongside the 2014 NFL season in September, to focus heavily on the pigskin sector with TV, print, digital and out of home. The press release notes that it will “aim to deepen Nationwide’s long-term presence in professional football to better engage with football fans” while Nationwide CMO Matt Jauchius says, “we’re confident in Ogilvy’s unique ability to bring to life the authentic connection that Nationwide shares with Peyton Manning to drive meaningful business results.”
Nationwide’s relationships with McKinney, McCann and Moxie will not be affected.
No word on whether said campaign will help Manning forget a certain night in February.