Digital. The conversation continues.

AdWeak is reporting today about the shift in media buying to focus on digital and the upcoming American Association of Advertising Agencies' media conference, "Digital Changes Everything."

"A lot more decisions are starting with the media strategy as opposed to starting with the messaging," said Antony Young, president of Optimedia U.S. "Digital has put a big fat wedge in the way we have to approach communication in campaigns."

Meanwhile, March 11th is the 4th Annual “Verge – Ogilvy Digital Summit." The one day event, which someone from Agency Spy will be live blogging, features journalists, analysts, technologists, marketers, publishers, content creators and key Ogilvy leaders and clients, presenting engaging and provoking information all things digital. This year the roster includes:

George Bodenheimer, President ESPN and ABC Sports
Kevin Liles, EVP, Warner Music Group
Ben Silverman, Co-Chairman NBC Entertainment & NBC Universal Television Studio
Shelly Lazarus, Chairman & CEO Ogilvy & Mather Worldwide
Martin Nisenholtz, SVP Digital Operations, The New York Times Company
Scott Kurnit, Chairman, Kurnit Inc, Founder, About.com
Mark Kvamme, Partner, Sequoia Capital
Laura Klauberg, VP, Global Media, Unilever
John Battelle, Founder & Chairman, Federated Media
Nick Denton, Publisher, Gawker Meida