David Ogilvy has a little of the Alfred Hitchcock him, right? Listen to that voice! He also has a touch of President Franklin D. Roosevelt with his whole fireside chat vibe. In this short video, Ogilvy talks about the difference between direct response advertising and general advertisers. He speaks frankly and directly and we love him for it. He makes predicitions during a moment in advertising when things were in flux. He calls for integration.

"In the advertising community today there are two worlds. Your world of direct response advertising and another world - the world of general advertising. These two worlds are on a collision course."

"The general advertisers and their agencies know almost nothing for sure, because they cannot measure thei results of their advertising. They worship at the alter of creativity."

"The trouble with copywriters and general agencies is that they don't really think in terms of selling. They've never written direct response. They've never tasted blood."

Change a few words and the old adage holds true: "somethings never change."

DraftFCB is looking to bolster its data and analytics programs. AdWeak is reporting that this is due to a "growing demand among clients such as Citi and CA and has recruited OgilvyOne's Ira Helf to run it."

Ira used to be the Managing Director of Marketing Analytics at OgilvyOne. His new title at DraftFCB is executive director data and analytics.

Helf, 55, is an analytics man. He was VP at Claritas, The Nielsen Company; a senior analyst at IRI and a department manager at CACI with a degree from Stanford (statistics, marketing, mathematics). At Draft, Helf will report to one time colleague Peter DeNunzio, former general manager of OgilvyOne.

"The DraftFCB model is built on extracting consumer insights through data and the demand for our ability to analyze [such data], has never been greater," DeNunzio said. DraftFCB is alway touting their analytics program, since they are a direct marketing shop at heart. Helf will direct 20 to 30 strategists and technologists with growth sounding like a definite.

Hey, not a bad move for Draft. The agency should focus on the data, because the creative thing just isn't their strong suit.

First ever, ever, ever. From Ogilvy Paris.

Ogilvy is responsible for this Valentine's Day video for Honey Bunches Of Oats. It's reminds us a bit of Dick in a Box, but you know - less cock.

The associated site is I Made You Breakfast In Bed where you can find out about more about the band, Dawns Early Knight's two members - Maurice and Derek.

The one and only George Parker reported that Ogilvy New York is headed for a 10-15% layoff tomorrow.

We hear that Parker's number is a bit high, but yeah, it's happening. The reason? Apparently, WE HEAR THAT... Ogilvy is getting ready to announce a whole new structure to help them cope with the digital-heavy environment we now live in. We can't wait to hear what that is going to look like and it's nice to see that Ogilvy is making some changes, isn't it? Everyone needs to adapt and hell... sometimes that means lay-offs. Sorry gang. Sorry.

When we used to have comments (SWEAR THEY ARE COMING BACK), many of you rightfully pointed out that lay-offs are the nature of the beast. Ogilvy New York? It just so happens that you guys are next on the chopping block.

Ps. Sorry for the typos in this one yesterday. We wrote it on the go and fassssst.

It's been widely reported in real estate pages here in New York that Ogilvy is moving out of Worldwide Plaza. Lots of corporate offices are decamping to less desirable areas due to the massive rents required in the Big Apple. According to Crain's, Manhattan release estate falls into three groups:

"A, B and C. Class A products are generally new, large, well-located and loaded with such amenities as 24-hour security. Class B buildings are older, smaller and provide fewer services. Class C offers no frills."

Worldwide would be an A. The new Ogilvy offices at 11th Avenue and 46th Street might be considered a B (we're not sure of the frills), but to us - it's a total C. Have you ever been to 11th and 46th? Have you ever taken the subway to 11th and 46th? Oh right. You can't. The best staffers will be able to do it get off at 8th and hoof-it the 3 long avenues plus whatever blocks between 50th or 42nd (depending on which stop on the blue line you have access to). Can you imagine that in the winter time?

It's a no man's land over there. The Penthouse strip club is a block away and it's also about four blocks from the NYPD car pound. How lovely. Perhaps that why Ogilvy employees are a little miffed. No doubt.

In the video above, copywriter Roberto Lastra informs Fallon that's he taking them up on a recent job offer. Roberto previously worked at Goodby, Silverstein & Partners and has freelanced at StrawberryFrog, JWT, Toy, Leo Burnett and Publicis. Some of the accounts Lastra has worked on include Hewlett-Packard, Saturn, Consumer Reports, and OfficeMax including this year's "Elf Yourself" campaign.

Um... So, did you know that Fallon employees are currently engaged in a mustache contest? We're not sure why and we're not sure what you win, but check out the images below including new hire, Lastra. See them all in Fallon's Mustache Gallery.

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COMMENTS:

Comment #1: From Anon:

We'll see if this new hire can turn the place around. But I didn't see any mention on the departure of ECD Todd Riddle to BBH. Have any BBH sources who can confirm?

Comment #2: From Agency Spy
Todd was only a creative director, NOT Executive
Creative Director when he left Fallon.
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