All you Faris Yakob fans should get pumped. The winner of the Presidentâ€™s Prize from the Institute of Practitioners in Advertising and McCann Erickson’s new digital guru will be hosting a cozy discussion tonight. The topics to be covered include: The new idea consumer; the form and function of brands; brand content within a larger social content ecosystem and some other advertising mumbo-jumbo. The event is hosted by The Advertising Club’s, Young Professionals at 6:00pm at 622 Third Avenue, 26th floor. Get even more details here.