PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Oh F*ck. Online Advertising Only Grew By Like, 11% in 2008

uhoh.jpg

OK this has got to stop already. A report from PricewaterhouseCoopers says that (dun dun duuun) online advertising grew by 10.6% in 2008. The Wall Street Journal, in its infinite wisdom, pins this as a bad thing since, after all, 2007 saw 27% growth.

Yeah yeah, there’s a recession. And since there was so much growth, everyone and their brother got into the online adspace selling game, and holy crap ad space got devalued amidst a ricockulous recession. Can this stop being a surprise, please?

Furthermore, what happened to the days when 6% growth (slow and steady, as it’s known) was the standard. We all like to make a buck by doing, um, nothing, but 26%? Come on, why in a million years would anyone in their right mind expect those numbers to persist? Let’s be happy with 10% and return to being happy that pop-ups are no longer the norm. Notha beer, Nahmie?

Image

More:
U.S. Ad Spending Fell 2.6% in 2008

Mediabistro Course

Google AdWords

Google AdwordsStarting December 1, learn how to create an effective Google AdWords campaign for your brand! In this course, you'll learn how the fundamentals of AdWords including how to read the dashboard, monitor and optimize your campaigns, and what to look for to improve your results. Register now!