TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Olive Garden’s Brand Redesign Poorly Received

460xDespite Darden Restaurant Inc. executives’ reassurances to analysts Monday that they could bring about a ” ‘brand renaissance’ at the Italian chain with a new look and updated menu that presented food with ‘flair and sophistication’ ” the brand redesign has thus far been poorly received. CEO Clarence Otis acknowledged,”We certainly recognize that industry dynamics have changed considerably over past two years,” the AP reports.

The troublesome new logo met with its share of (quite fair, we think) criticism since its release, with shares reportedly down 5% the day of its unveiling. Additionally, according to our tipster, “many consumers are complaining about the new look and feel of the brand.” In case you were wondering, the menu changes include additional small dishes and an option to mix and match pastas and sauces. But we know you’re just there for the unlimited breadsticks anyway.


Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!