A promotion, a lateral move, something else? However you want to slice it, Olson has appointed executive creative director Tom Fugleberg to the newly created position of chief brand officer. Fugleberg, who has been with Olson since 1997 and ECD since 2006, says in a statement, “To make the Olson brand my sole focus, and to be able to hand the reins of creative leadership over to someone who’s going to kick things to eleven, is a great privilege. I’m proud to be part of a company that does what it needs to do to become better every day, and I’m ready for this incredible new chapter for Olson.”
With this move, which somewhat reminds us of Euro RSCG’s arrangement with Steffan Postaer once Jason Peterson took over, Minneapolis-based Olson is now on a nationwide hunt for its first-ever CCO. Meanwhile, in his new post, Fugleberg has been “entrusted…as the keeper of the flame of our own very important Olson brand” according to agency president/CEO Kevin DiLorenzo.
Update: We’ve been told that the Fugleberg move is indeed a promotion and that the agency’s been working toward it for some time.
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