So much for earlier (incorrect, lying bastard) reports — OMD didn’t even pitch the business due to client conflict.
Your true winners:
WPP Group’s MindShare, which adds U.S. duties, and Omnicom Group’s M2M, which retains the business non-U.S. territories
Disregard everything below here….
Omnicom media network OMD is kicking some major ass this week as EstÃ©e Lauder has consolidating its US$400 million global media planning and buying account into the agency after a marathon eight-month review.
OMD fought off competition from a field believed to include the usual global suspects of GroupM, MPG and Starcom to take on a consolidated account worth US$75 million in Asia Pacific alone.
The focus will be on three “driver” markets: China, Korea and Japan. EstÃ©e’s biggest brand in Asia is Clinique, but Aramis, Origins and the eponymous brand will also receive media support this year.
This after OMD latched onto the $300m Intel account earlier this week — John Wren’s panties are probably a bit moist at the moment.