PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Omnicom, BBDO, W+K Top Effies Effectiveness Index

The gang behind the Effies and marketing service Warc have come up with their first global effectiveness rankings and wouldn’t you know it, BBDO’s Colombian branch, Santo, is the most effective individual agency office in the world. Don’t worry, Wieden + Kennedy did make yet another list, taking on the mantle of most effective independent ad agency while BBDO’s parent Omnicom was named most effective advertising holding company.

On the client side, the top five most effective advertisers according to the Effies are Procter & Gamble, Unilever, Kraft, Nestle and Coca-Cola, while the top five most effective brands are McDonald’s, Pepsi, Coca-Cola, Chevrolet and Vodafone.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!