TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Omnicom Forms Digital Unit, Organic Founder to Lead

omnicom_logo.jpg

It may have posted some weak Q2 earnings as basically every agency umbrella did, but Omnicom Group has nevertheless announced the launch of Omnicom Digital, a new unit that will lead strategic initiatives across all the company’s digital properties.

Leading the charge as CEO of Omnicom Digital is Jonathan Nelson, founder and former chairman of digital agency Organic. Nelson, who also founded agency Accrue, joined Omnicom when it bought Organic in 2002 and had recently been serving as special adviser to Omnicom CEO John Wren. Nelson will be based in Omnicom’s New York headquarters.

More: “OMD Chi, LA, NYC: Take a Week Off, If You Please

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!