http://www.get-out-and-play.com/

The URL leads to the latest viral ad for Nokia's N-gage phone applications.

This site was created by Swedish agency Farfar and director Hobby, and includes two versions of an entertaining and energetic stop-motion web viral.

The star of the site is being able to play the classic videogame "Break Out" -- but in a really cool way (I'm not going to spoil the "surprise" by trying to explain it.)

And no...I'm not getting checks from Nokia for pimping it out and hoping you all check it out -- it is just a really cool piece of "digital marketing" (although I despise that term) and shows what can be done when you try and break out of the mold.

Enjoy!