Starting at just $50k per year, Google's latest tool aims to turn online shopping up a notch — to the extent that they're calling it an alternative to advertising. Why? Because when it comes to online shopping, search results are (apparently) more likely to lead to a sale.

Google's Commerce Search marries paid search to your site, making your customers' product searching more effective. It's trackable with Google Analytics, meaning retailers can stay up on which products are, say, getting traffic but not sales.

via Business Insider

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