PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Oreo Celebrates 100 Years By Targeting Adults’ Inner Child

Today marks the 100-year anniversary of Oreo, which was first founded in Chelsea, Manhattan on March 6, 1912. To honor the occasion, Draftfcb’s New York and Paris offices are rolling out a print and TV campaign to honor “Milk’s Favorite Cookie.”

The above spot, “Commute” debuted this morning on ABC’s Good Morning America. In it, a cabal of children seek to disrupt an otherwise mellow, depressing morning train ride to work. Eventually, the buttoned-up working professionals partake in stacks of Oreos, learning to “celebrate the kid inside” with a feverish snacking session. Recently, I had a similar experience with some Girl Scout Thin Mints, and while I was smiling early on during my one-man cookie assault, I can say that the second half of the box didn’t go down quite as pleasantly as the first. A second TV spot, “School Board,” is set to debut tonight during The Bachelor.

Also included in the campaign is a series of 17 print ads. Each is a minimalistic interpretation of a events in Oreo’s history using only cookie, milk and a glass. See the full campaign, which includes nods to everything for Prohibition to Y2K, here.

MASTER CAMPAIGN CREDITS:
Group Creative Director: Jill Applebaum
Creative Director/Copywriter (Television): Gary Resch
Creative Director/Art Director (Television): Megan Sheehan, Megan Williams
Director of Integrated Production: Anthony Nelson
Producer (Television): Mark Johnston
Production company (Television): Moxie Pictures
Director (Televison): Errol Morris
Editor (Television): Andre Betz
Editorial Company (Television): Bug Editorial
Music (Television): “You Do Something to Me” written by Cole Porter and performed by Bryan Ferry
Concept (Print): Pierre-Marie Faussurier, Sebastien Zanini
Creative Directors (Print): Megan Williams, Megan Sheehan (Art Direction), Jill Applebaum (Copy)
Creative (Print): Pierre-Marie Faussurier, Sebastien Zanini, Megan Williams, Zhanna Chausovskaya, Dana Ganci
Design (Print): Yego Moravia, Johnny Por Taing, Bangwool Han
Art Producer: James Kozyra
Photographer: Richard Pierce
Group Management Director: Susan Polachek
Account Director: Lori Johnson
Account Executive: Steven Mergaman

Mediabistro Course

Google AdWords

Google AdwordsStarting December 1, learn how to create an effective Google AdWords campaign for your brand! In this course, you'll learn how the fundamentals of AdWords including how to read the dashboard, monitor and optimize your campaigns, and what to look for to improve your results. Register now!