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Organic SF Officially Welcomes Montague as New GM

It took a couple of weeks, but as per usual, our sources were spot-on as Organic has confirmed that Sarah Montague has taken over as SVP/general manager of its San Francisco office. Montague essentially replaces Alle Aufderhaar, who left for the client side a few months ago. The new Organic SF GM arrives from Digitas, where she spent the last two years as SVP/marketing, first in Chicago on Kraft and Kaiser Permanente before helping open the latter agency’s Bay Area branch, where she helped secure digital AOR duties for the likes of eBay and Taco Bell.

Now at Organic SF, Montague will not only oversee staff as is expected, but a client roster that includes Nike, Quaker and Nature’s Way. During her career, the exec also had a stint at SVP/group management director at Draftfcb, where she handled CRM/multi-channel efforts for VW.

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