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AKQA, Budweiser Let You Send Buds Beer Over Facebook

Budweiser teamed up with AKQA for a new social campaign allowing Facebook users to send beers to their buddies via the social media outlet. While right now the service is exclusive to those living in Chicago and Denver, it will soon roll out nationally.

The campaign debuted with a pilot on Facebook, in feeds for adults 21 and older in Chicago and Denver. Facebook users in those locations (and soon the rest of the country) will be prompted to share  a Budweiser with a friend when wishing them a happy birthday or celebrating other occasions. If they choose to share a Budweiser, the friend will be sent an online voucher, to be redeemed at a local bar or restaurant (with a valid ID). The service functions without any type of external download, as users are simply “taken to a customized mobile or desktop experience to send or claim a beer.”

“Beer is the original social network,” said Lucas Herscovici, Anheuser-Busch vice president of consumer connections. “This new campaign focuses not on a gift certificate or credit, but on bringing people together to celebrate life’s most anticipated moments. Whether you’re toasting your birthday, a job promotion, an engagement, or simply the end of a long work week, we want to encourage everyone to bridge the physical and digital worlds by allowing you to send your friend a beer over Facebook.”

Friday Morning Stir

-Save The Children stresses importance of child literacy with “Ten Minutes a Day Could Change Everything” (video above). link

-Facebook now asks users why they hide ads, cracks down on ads they hate. link

-Havas Worldwide Japan names David Morgan as executive creative director. link

-Metro dedicated its entire Monday issue to supporting the Paddy Power/Stonewall Rainbow Laces campaign. link

-How “Fem-powerment” campaigns reflect a new reality for women. link

-Stolichnaya claims to be “The Vodka” in new campaign. link

-BBH celebrates the weekend for The Guardian, The Observer. link

-Some iTunes users are upset about automatically downloading the free U2 album. link

We Hear: Infiniti Pitch Down to Two

Infiniti_logo

We hear from a tipster today that the number of parties involved in the summer-long Infiniti pitch is down to two.

While no official statements have been released, rumor has it that CP+B and GS&P are the last shops standing.

One thing is certain: this has been an epic pitch. The review began way back in December 2013, and in May the company’s own director of marketing told AdAge that agencies chasing the account (which has been with TBWA for more than a decade) would “have their work cut out for them”. Another dream client, then.

In June, the pitch officially involved seven agencies, and July saw that number drop down to four: Anomaly, BBH, CP+B and GS&P. Our source claims that the first two shops are no longer in the running, that one of them voluntarily dropped out of the review, and that WPP still isn’t happy about the fact that it did not make the first list of finalists. That would mean that Omnicom could still retain its longtime client — and that it’s now competing against MDC rather than WPP or Publicis.

No matter who wins the pitch, the account will remain with TBWA until the end of the year.

Thursday Odds and Ends


-Apple and TBWA/Media Arts Lab offer an extended look at the Apple Watch (video above).

-eBay brings back in-app mobile ads. link

-Some of the best and worst 9/11 tweets from brands today. link

-Wongdoody announces rebrand with new website. link

-The Mill in New York announced the addition of Tom Bussell as creative director. link

-Facebook is testing a feature allowing you to schedule the deletion of your posts. link

-11.5 percent of awards are now won by female creative directors, up from four percent in 2004. link

Sid Lee Announces New Creative Leadership

Tom and Jeffrey

Sid Lee has announced the promotions of Tom Koukodimos and Jeffrey DaSilva to the positions of executive creative directors, jointly taking creative leadership of the agency’s Toronto office. Koukodimos and DaSilva have served as creative directors at Sid Lee since arriving in 2012 and 2013, respectively. Executive Creative Director Dave Roberts is leaving Sid Lee Toronto after four years, in order to return to Sid Lee Montreal for a new global assignment.

Tom and Jeffrey were behind such recent work as the “We the North” campaign for the Toronto Raptors and “It’s a Bloody Big Deal” for Toronto FC. In their new positions, the pair will oversee creative leadership on all Toronto accounts, including Coca Cola Canada, Maple Leafs Sports & Entertainment, Post Media, Google Canada, Marks, Sport Chek, PC Financial and TJX Canada.

Prior to joining Sid Lee, Tom was a creative director at Cossette, working on McDonald’s. Jeffrey worked on Google at Mullen in Boston before returning to Canada to join Sid Lee in 2013. Read more

The ‘World’s Smartest Creative Agency’ Is…

anxious ad creative

So WARC, or the UK-based World Advertising Research Center, released a list today. WARC, for those who don’t know it, describes itself as “an online service offering advertising best practice, evidence and insights from the world’s leading brands.”

The “WARC 100″ is an annual compendium of “the world’s 100 best campaigns and companies, based on their performance in effectiveness and strategy competitions”. In other words, the organization assigns value to award-winning ads via a not-quite secret methodology in order to determine which campaigns and agencies were “smartest.”

On to the results: Omnicom defeated WPP in the “smartest holding company in the world” category, so we eagerly await Sir Sorrell’s response.

You’re more interested in creative, though, so here’s the list.

And the winner is…

Read more

Innocean Debuts New Work for NRG

NRG recently announced that the energy company has chosen Innocean as its full-service advertising partner, and the agency debuted its first campaign for the brand in time for the opening of the NFL season.

Its 30-second broadcast spot imagines an old-time football team — complete with leather helmets — preparing to take on the (modern day) Philadelphia Eagles. “Let’s go out there and give ‘em heck,” says the team’s captain, adding “We’re going to go out there and really give them the business.” When the team, emerges from the locker room and sees their competitors, however, they quickly turn and run. “The old game just can’t compete,” says the voiceover, “especially when it comes to energy. Solar power is here.”

It’s not a bad analogy for old forms of energy, many of which have been around since the leather helmet days, in comparison with clean solar energy. The basic concept and approach also seem pretty adaptable to future applications, so more in this same vein from Innocean in the future.

“NRG chose Innocean because they understood that we aren’t bound by convention,” said Brad Fogel, chief operating officer, Innocean USA. “We are young and agile enough to break rules and create a spot-on integrated brand campaign that shows consumers, you actually have a choice in who you want to supply the energy to power up your day-to-day lives. And if you have that choice, why don’t you choose a company that believes in doing the right thing instead of the same thing?”

Read more

McKinney Names Adam Levine CMO

mckinney

Today McKinney announced the appointment of Adam Levine, who most recently served as EVP/global brand marketing director at Deutsch, as its new CMO.

Levine landed at Deutsch’s New York office just over three years ago to help the agency run its Microsoft account. Before that, he spent one year and eight months as chief growth officer at what was then DraftFCB before leaving in January 2011, and the release notes that he helped defend the Merck and White House Office of National Drug Control Policy accounts during that period.

The new CMO has a more extensive agency history than most: his first stint as a Deutsch employee lasted nearly a decade and ended with him serving as EVP/brand director, and he also spent five years working on new business at DDB.

Levine officially left Deutsch for the second time six months ago to become a self-described “free agent”, and in the press release McKinney Chairman/CEO Brad Brinegar clarifies that he will “split his time between McKinney’s new offices in SoHo [which opened in January 2013] and our headquarters office in Durham”. We enjoyed Levine’s official quote:

“…I won’t rhapsodize some BS about my role. It’s actually quite simple: Grow the agency.”

His roles outside the world of advertising include Chairman of the Board at Live Out Loud, a nonprofit created to help gay youth further their own careers by connecting them with established professionals in the community.

Havas Worldwide Introduces ‘The Breath Holder’ in Clever PSA

Havas Worldwide, Helsinki has launched a new PSA entitled “The Breath Holder.”

In it, we see a young kid practicing holding his breath. Each time, he seems to make it a bit longer, and keeps track of his times. At first it may seem like he’s doing this out of boredom, or perhaps to make a go at the record, but his real reason is revealed at the conclusion of the spot. We won’t give anything away, but you can check out the clever 60-second spot for yourself above. Read more

Publicis Seattle Highlights Les Schwab’s Customer Service


Publicis Seattle has released two new ads for family-owned tire chain Les Schwab highlighting the company’s dedication to customer service.

Publicis Seattle created the two television spots based on real-life customer stories. Each ad features the customer reading their letter to Les Schwab, praising the exceptional customer service they received. In “Stranded Nanny,” for example, a woman tells the story of how her car broke down on her way home from work. She knocked on a door asking for help, and the man who answered happened to own a local Les Schwab. He fixed her car, without pay, and she was quickly on her way.

The other spot, “RV Weekend,” takes a similar approach. The spots will air across western US markets including Washington, Oregon, Idaho, California, Utah, Nevada, Colorado and Montana. Read more

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