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Thursday Morning Stir


-Mezcal El Silencio ad mocks typical, testosterone-fueled booze advertising (above).

-Twitter introduces adds that allow viewers to click to install mobile apps. link

-We Are Social has Evian’s baby Spider-Man “rescuing” people with answers via Twitter. link

-Maurice Levy talks Omnicom merger. link

-Executive vice president Jim Moffatt returns from sabbatical to expand R/GA Asia. link

Advertising Jobs: Verso, Blue State Digital, Gyro

This week, Verso Advertising needs a media coordinator, while Blue State Digital is seeking a digital copywriter. Gyro needs a media planner, and Socialdeviant is on the hunt for a creative content maker and technologist. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

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Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

ROKKAN Hires from R/GA and MRY, Launches New Media Offering

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Publicis Groupe’s ROKKAN has officially launched its new media planning/buying offering, hiring three industry vets in the process:

  • Sean Miller, who will lead the entire strategy department in the SVP role, most recently worked in the strategy/planning department at R/GA New York.
  • Lindsay Williams will lead the offering as VP of media and analytics. She joins the agency from Estee Lauder, where she was global brand director; prior to that role she worked with several clients at Razorfish.
  • Joe Meanor will serve as VP of client partnership. He joins ROKKAN from MRY, where he worked as group director.

CEO/managing partner John Noe explains the offering’s purpose:

“Media is actually something we’ve been doing for several of our clients over the last couple of years, albeit in a bit of an ad-hoc fashion.”

As client requests for paid services increased, Noe and team decided to launch the new offering, which is less an independent unit than a “natural progression” of the agency’s existing services.

‘Wallace and Gromit’ Creators Go Stop Motion for Book Trailer

We still can’t quite wrap our heads around the simple concept of book trailers.

That said, this short from Aardman Animations–the studio behind “Wallace and Gromit”–reminds us why stop motion animation will never get old:

We can’t promise that we’ll actually buy and/or read the book in question, though the fact that this city mouse-to-country mouse memoir involves “Abbie’s Liverpudlian grandparents — dedicated followers of Liberace, sleek in scented mohair and patent leather” certainly makes it more intriguing.

Read more

Wednesday Odds and Ends


-Is this the dumbest shoe ad (video above) you will ever see? link

-Pair of London creatives assign collective nouns to “Creatures of Adland.” link

-Patrick Stewart and Ian McKellen are the true masters of social media marketing. link

-An updated guide to Mad Men and advertising history. link

-Study finds integrated search and social ads double conversion rates. link

 

Beardvertising Up for Webby, Beardvertises for Votes

Beardvertising Webby

Kentucky-based agency Cornett IMS’ Beardvertising initiative, which we’ve covered here before, has been nominated for a Webby in the Professional Services category. So how has the agency chosen to promote their cause and garner more votes? Beardvertising, of course. That’s right: Cornett IMS is beardvertising for beardvertising. In case you need a refresher, Beardvertising is advertising via small billboards placed in large, bushy beards (as pictured above). They’re currently in the lead with 36% of the vote, but if you’d like to help “the realist and truest form of native advertising,” head on over to the Webby site and cast your vote.

Team One Launches Digital Souvenir App for JW Marriott

Team One has launched a new digital scrapbooking app for JW Marriott called CUR8.

CUR8 is described as “an experience-oriented app that allows guests to share their favorite travel moments through digital videos on their social media networks.” Simply download the app at the Apple store, upload photos and videos, choose a few of JW Marriott’s property images and the app will automatically create a sharable digital video of your vacation. Users of the app also have the option of customizing their videos with music and added text and can then share the video on social media networks using the hashtag #CUR8byJWM. CUR8 is currently available free of charge at 65 locations. Check out the video above to learn more and stick around for credits after the jump. Read more

Film Vets Launch Production Studio Disorderly|Conduct

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Today the principals at Straight Up, Films–the studio behind the upcoming Johnny Depp Warner Bros. flick “Transcendence”–formally launched their production studio/commercial division.

Operating under the Disorderly|Conduct moniker, the new division will be run by Straight Up producers Kate Cohen, Marisa Polvino and Ron Cicero.

From the release, the principals started the studio to “…collaborate with leading advertising agencies and entertainment brands to create commercial content” directed by ad/entertainment vets who the D|C team spent the last year recruiting.

That lineup’s collective portfolio includes work for Panasonic, Lexus, Playstation, Axe, DirecTV and more as well as episodes of “Glee”, “House” and other shows. These directors have created spots for Weiden & Kennedy, TeamOne, 180, Y&R and JWT.

Polvino says the launch makes sense because “Feature film directors are coming to the space from all arenas” and “Commercial directors in particular are directing material that’s incredibly cinematic”–like the D|C/Global Hue Jeep spot after the jump.

Read more

The Marketing Store Hires Ben Felton as CSO

Ben FeltonBen Felton, most recently executive planning director at MRM Meteortie, has joined The Marketing Store as its new chief strategic officer.

In his new role, Felton will be responsible for leading the agency’s strategy and planning team, working across all of the agency’s client partners, and will report to managing director Lisa Bonney. Felton joins The Marketing Store with over 17 years experience “leading strategy for both pure-play digital shops and fully-integrated agencies.” Over the course of his career, he launched the UK’s first price comparison website, and led strategy at Global Beach, MRM, and Wunderman Interactive. He was part of the team that built Wunderman Interactive into a European network, after which he took a role as managing partner at agency.com. Felton has worked with clients including Ford, Harper Collins, IKEA, Intel, Jaguar, Motorola, Nationwide, Pringles, Tampax, and Virgin.

The Marketing Store managing director Lisa Bonney said, “We’re delighted to have Ben on board. He’s a gifted and highly creative planner, driven by insights and genuinely understands brands and their audiences. With Ben’s arrival and additional recent senior hires, we’re well positioned for the next phase in our evolution as an agency.”

Y&R New York Get Patriotic for Ball Park

Where’s the ball park? That’s one question that comes to mind after viewing Y&R New York’s patriotic spot for Ball Park’s new premium hot dog, Park’s Finest, the latest iteration of the “So American You Can Taste It” campaign. The other being: “Hey guys, are you sure you want to celebrate the invention of the cotton gin? It did kind of lead to the expansion of slavery in the Antebellum South.”

The goofy, 30-second spot, called “Greatest Invention Ever,” sees a man holding an eagle positing that Ball Park’s Park’s Finest are America’s greatest invention, much to the chagrin of Eli Whitney and Benjamin Franklin. Its ridiculous brand of humor seems somewhat studied, and mostly fails to hit the mark. The spot ends with a group of guys grilling up the new premium dogs, and, in a nice touch, the smoke forms a map of the United States. That there isn’t a ball park at any point in the spot feels like a miss though, as it’s a clear association with the brand. (And, hey, ties right in with the whole “greatest American invention” thing.)

The new Park’s Finest ads will air across broadcast and cable networks, as well as on Pandora radio, beginning this week. The larger “So American You Can Taste It” campaign also includes digital, social, shopper marketing and PR elements. Stick around for credits after the jump. Read more

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