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New Kastner CCO on the Appeal of Moving from a Big Agency to an Indie Shop

jamie reillyLast month we learned, via MediaPost, that Los Angeles indie agency Kastner & Partners (best known as Red Bull’s longtime AOR) had appointed a new CCO.

The agency recently made it official with a release announcing the hire of Jamie Reilly to run the shop’s creative department. The most interesting part of the story, though, is Reilly’s history: after beginning his agency career as an art director at Deutsch LA and freelancing for Saatchi & Saatchi and other shops, Reilly spent almost nine years at TBWA\MAL, the West Coast Apple-only agency that has, at times, seemed nearly as secretive as the client itself.

He then joined 72andSunny as a creative director in January 2013 before leaving at the beginning of this month to join Kastner.

We wondered what sort of trade-off could lead an experienced creative to leave a big name for a smaller, less-established shop.

Today Reilly gave us his take on the transition.

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Barton F. Graf 9000 Gets Passionate About GoDaddy

You may recall that GoDaddy, the brand responsible for several notorious Super Bowl spots, went with Barton F. Graf 9000 earlier this summer after previously asking Deutsch to help its brand mature. Deutsch lost the work despite making a campaign featuring viral man-of-the-moment Jean-Claude Van Damme.

After a spot featuring Danica Patrick that could not be attributed to any agency, today brings Graf’s first campaign for its new client.

The inaugural ad, aimed at small business owners, will air on tonight’s Monday Night Football:

The second spot after the jump also focuses on the challenges of owning one’s business.

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R/GA Global CCO Nick Law Thinks Analog and Digital Can Get Along

In case you haven’t seen it yet, IAB’s Peter Minnium recently had a conversation with Nick Law, global CCO at R/GA, about a subject close to all of your hearts: digital vs. analog in the ad world.

In this one-on-one interview, Law elaborates on a point made in an earlier lecture: storytelling and systematic thinking can both be creative. In fact, Law implies that the ad world’s focus on narrative above all other things (combined with the egos of certain “analog” creatives) has placed agencies at a disadvantage.

We’d like to see creative departments’ reactions to Law’s assertion that the new dynamic duo isn’t an art director and a copywriter but, rather, “a storyteller and a systematic thinker” — and that the two mindsets aren’t as far apart as we might think.

Samsung Aims Straight at Apple with In-House Campaign

In a campaign we somehow missed last week, Samsung decided — without the assistance of any outside creative agency — to double down on its strategy of laughing at Apple.

The targets of the “It Doesn’t Take a Genius” series couldn’t be more obvious. But then, they did wear some very large targets on their backs last week…

Samsung clarified that these ads, which emerged the day after the big Apple reveal and inspired the usual trollish back-and-forth online, were “produced in Korea and are not part of the U.S. marketing campaign.

Is Samsung downplaying its own work here? The statement leads us to think that the Genius spots come from the same team that created what our own Bob Marshall called “the absolute worst thing we’ve seen [in 2013].

Two more after the jump.

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Monday Morning Stir


-New spot by Verba of Milan brags that client Audi reached one million Facebook fans “without ever posting a single kitten.” (Video above via Ads of the World)

-End of an era? Anheuser-Busch InBev will outsource its media buying for the first time since 1992 (pitch finalists include MediaCom and Spark).

-W+K Portland ECD Mark Fitzloff shares some creative career tips with Fast Company’s Co.Create.

-WPP’s Sir Martin Sorrell wins…at cricket.

-New study says brands are embracing “programmatic” more quickly than agencies.

-The NFL is looking for a new CMO, because that would solve all of their problems…

-The Economist says the new advertising model looks a lot like the NSA.

Advertising Jobs: Razorfish, KSV, MMI Agency

This week, Razorfish is hiring a senior copywriter and a digital art director. Meanwhile, KSV needs a senior copywriter, and MMI Agency is seeking a copywriter. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

razorfish130

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Most Popular Posts from the Past 7 Days

Former TBWA MD Leaves Quiksilver

nickdrakeWe learned this afternoon that Nick Drake – former global managing director at TBWA\Chiat\Day who just happens to share the name of our favorite semi-obscure late 60′s British folk singer – is no longer with Quiksilver, the company that made those surfboards all our friends used to ride the pathetic Myrtle Beach waves in the early 90′s.

The company’s CEO Andy Mooney noted that Drake’s departure marks a downsizing for the company and that nine other marketing positions were also eliminated.

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Friday Odds and Ends

-Saatchi & Saatchi New Zealand rolls out “Robot” for ASB Bank (video above). link

-Upworthy takes a different approach to native ads. link

-Six resources for content creation problems. link

-DougSerge+Partners highlights “real heroes” for GoodLife. link

-Five brands using data for blog content. link

-KFC celebrates 30th anniversary in Japan with contest featuring unusual prizes. link

-McCann Worldgroup announced today that Prasoon Joshi has been promoted to chairman of McCann Worldgroup Asia Pacific. link

-Maxus London announced the appointment of Jonathan Wilson and Clare Chapman as managing partners. link

Sprint Kills Hamster Dead, Promises to ‘Simplify’ Creative


In what may be the least surprising news of the week, Sprint executives officially announced plans to “simplify” their creative efforts moving forward.

Yes, that means no more “Framily” and no more Frobinsons despite Sprint CMO Jeff Hallock’s earlier claims that the “decision is still to be determined.” Here’s the killer quote delivered by new President/CEO Maurcelo Claure at Goldman Sachs 23rd Annual Communacopia Conference (which sounds like an awesome party):

“Our plans are confusing [and our] marketing was a hamster talking to people. We are having a hard time selling the products.”

OK, now tell us how you really feel.

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