The agency recently made it official with a release announcing the hire of Jamie Reilly to run the shop’s creative department. The most interesting part of the story, though, is Reilly’s history: after beginning his agency career as an art director at Deutsch LA and freelancing for Saatchi & Saatchi and other shops, Reilly spent almost nine years at TBWA\MAL, the West Coast Apple-only agency that has, at times, seemed nearly as secretive as the client itself.
He then joined 72andSunny as a creative director in January 2013 before leaving at the beginning of this month to join Kastner.
We wondered what sort of trade-off could lead an experienced creative to leave a big name for a smaller, less-established shop.
Today Reilly gave us his take on the transition.