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Friday Morning Stir

-Adidas Originals released this video documenting four collectors (including Ian Brown of Stone Roses fame) making a pilgrimage to a small vintage shop in Argentina (video above).

-Liberty Global awards European media planning and buying account to Omnicom Media Group.

-How publishers are getting programmatic wrong.

-BBDO Chief Creative Officer Greh Hahn shares some advertising lessons from Robert Plant.

-Twitter is partnering with Sound Cloud and iTunes to allow users to stream audio from their timeline.

-Drunk J. Crew explores the (imagined) drunkenness of J. Crew models.

-Seven advertising trends that show where the industry is headed.

-Sydney-based Arnold Furnace agency and Jack Daniel’s opened the first crowd-sourced bar with “The Bar That Jack Built.”

Anheuser-Busch Clarifies: We Haven’t Picked a Media Agency Yet

AnheuserEarlier today, Anheuser-Busch’s head of PR Lisa Weser tweeted at us to release a statement: despite multiple reports to the contrary, WPP’s Mediacom has not yet won the account.

Here’s the full text, attributed to marketing VP Jorn Socquet:

Earlier this week, several news outlets erroneously reported that Anheuser-Busch had concluded its media agency search by awarding the business to WPP Group’s Mediacom.

This was an inaccurate report that was never announced by Anheuser-Busch. In fact, we have not yet awarded our U.S. media planning and buying business to an agency partner, and remain in talks with two finalists – WPP’s Mediacom and Publicis Groupe’s Spark.

When an agency is selected and retained, an announcement will be made by Anheuser-Busch.

It’s worth noting that we weren’t the only outlet to post about Mediacom’s “win”: on Monday, the story also appeared in Adweek, AdAge, MediaPost, St. Louis Today, and more.

And here we thought we were the only trade pub getting bad tips. Reminds us of the reports claiming that Deutsch LA is this close to winning Sprint…

Former Team Detroit ECD Joins Google

Scott LangeSan Francisco isn’t the only city losing agency staffers to Google.

Today we learned that Scott Lange, formerly EVP and ECD at WPP’s Team Detroit, also joined the “Don’t Be Evil” company in a creative role this month.

All we know for sure is that Lange’s title is currently “creative lead” at Google’s The Zoo, or the self-described “creative innovation group and ‘agency for agencies.’” He is still based in Detroit, as he has been for many years.

Lange has an extensive history over a period of more than fifteen years in the ad business: he held AD and CD positions at the Detroit offices of FCB, Lowe Campbell Ewald, BBDO and Organic before joining Team Detroit, where he worked on campaigns for Ford, Lincoln and others.

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Thursday Odds and Ends

-Whitehouse Post cut this video introducing six second graders to New York restaurant Daniel for The New York Times Magazine‘s fall food issue (video above).

-The “ECDs with folded arms” tumblr is everything you need in your life right now.

-Karlen Williams Graybill Advertising Founder Roland “Rolly” Karlen passed away at the age of 88.

-Miami-based M8 announced the additions of Sergio Barrientos (formerly SVP and managing creative director at Havas Media) as chief strategy officer and Joaquin Lira (formerly digital creative director at Lopez Negrete) as chief creative officer.

-Baltimore agency MGH has added Ray & Scarff Appliance & Kitchen Specialists, Next Day Floors and Alex Cooper Auctioneers, Inc. to its client roster.

-Boston-based AMP Agency partnered with Uber in a brand promotion for Icelandair.

-Royal Carribean becomes the first sponsor for complimentary Wi-Fi service on the New York subway system.

-Nine Boston agencies teamed up with the 4A’s for Boston Future 4, “a startup competition wherein one winning company receives a free, personalized marketing campaign and creative.”

-Nissan CMO explains how digital is changing car advertising.

GS&P Director of Talent Heads to Google

Zach CanfieldThanks to a tipster and our friendly neighborhood LinkedIn, we can confirm that an ad industry veteran has moved to either the dark or light side (depending on your perspective).

Zach Canfield, who has nearly fifteen years of experience in creative recruiting and director of talent roles with GS&P and Wieden+Kennedy, is now global creative recruiting lead at Google.

We have no details regarding his move, but it would appear that the West Coast’s tech titans are now actively poaching talent from local agencies (not that this is a new development). While Canfield doesn’t have creative credits on campaigns, he does have many recommendations for “creative direction.” On his profile he writes, “I’ve been lucky enough to work with and hire some of the best creatives in the world,” so we assume he played a role in hiring a few of the creatives mentioned on this very blog.

His only appearance on AgencySpy to date came back in July, when we shared an image of GS&P’s new reception area. The critical response was…divided.

Cramer-Krasselt, The Atlantic Take Porsche for a Joy Ride

Sponsored content, native advertising and wearable technology, oh my!

Here’s a campaign that combines all of our favorite buzz phrases. Re:think, the in-house creative marketing group at The Atlantic, teamed up with Cramer-Krasselt and Omnicom Media Group to make a short film promoting client Porsche.

The campaign has its own page, and the mag’s PR team is pitching it to all the media trades. The “short film” itself is fairly self-explanatory:

In short, every driver got a slightly different thrill out of the experience…which reminds us that Masters of Sex is a pretty decent show.

No creative credits for this one yet, but we do have a quote:

“Art of the Thrill is one of The Atlantic’s first programs to be presented in a new responsive format for sponsor content. The design-first approach offers greater flexibility in both presentation and interactivity, allowing Atlantic Re:think and advertisers to produce more immersive, engaging, visually rich content experiences.”

Got that?

Mekanism Gets Fired Up for Jim Beam’s Kentucky Fire

Mekanism has a new digital campaign for Jim Beam’s cinnamon-infused Kentucky Fire, entitled “#FiredUp.”

Made up of 15-second spots, Mekanism employs tongue-in-cheek humor to help introduce the new product with advice on how to enjoy it. In “The Slow Burn” for example, step one for “How to get #FiredUp” is to prepare your palette. Step two is to “take it slow,” as the spot shows a group of friends bringing a shot of Kentucky Fire to their mouths in slow motion. “The Kentucky Standard” makes things even simpler ( Step One: Order a round of Kentucky Fire; Step Two: Drink it), while “The Kentucky Tycoon” takes generosity to the next level. The ads will run on Jim Beam’s social channels, and “various online, mobile, social and experiential channels such as ESPNAOL, KargoViacom, and NBCUniversal” through early November. Read more

Ant Farm Teams Up With Childish Gambino for Far Cry 4

DDB-owned agency Ant Farm teamed up with rapper Childish Gambino for a new Far Cry 4 gameplay trailer set to the Gambino track “Crawl.”

In a lead-in to the gameplay footage, Gambino discusses his choice of “Crawl” for the trailer while hanging out with friends playing the game. The Ubisoft logo then appears onscreen, and a variety of in-game action plays out to the track for the remainder of the ad. It does a good job of mixing a variation of game footage — from what appear to be cut scenes to actual gameplay — to keep things from getting monotonous, and the footage does seem carefully tailored and edited to fit the song.

“Our goal for this trailer was to emphasize the perfect pairing of the song and game, and give fans a memorable musical and visual experience that is authentic to both artistic groups” said Ant Farm  VP/Creative Director Scott Cookson. “The chance to merge cutting-edge gameplay footage with a unique musical talent was an exciting and welcomed opportunity to produce a unique and stylized film that is both memorable and compelling to the brand.”
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The Richards Group Gives Fiat the Blue Pill

So how did Fiat make the new 500X? According to this spot from The Richard Group the answer is a certain blue pill.

The ad opens on a woman making amorous advances on an elderly gentlemen. He tells her he will be back in a minute, rushes to the bathroom, gets out a bottle of erectile dysfunction pills (presumably) and goes to take the very last one. But he misses his mouth and the pill falls out the window, slowly, and improbably, making its way into the gas tank of a nearby Fiat, which transforms the car into the new Fiat 500X.

And that has to be one of the most ridiculous premises for an ad to come across our desks in some time. The spot is beautifully shot, — in Pitigliano, Tuscany, according to Adweek, — but it doesn’t do a whole lot to sell the Fiat 500X, amorous glances of women following its transformation aside. Plus, if the Fiat 500X is the result of a Fiat on a certain impotence-treating drug, what does that say about the rest of Fiat’s vehicles?

Boobtastic Sarafan Advertising Mobile Billboard Causes 500 Accidents in One Day


Sarafan Advertising recently created a mobile billboard promoting the visibility of mobile billboards that was perhaps a little too effective at getting, and keeping, drivers’ attention, AdRants reports.

The ad featured a topless woman cupping her hands around her breasts with a green band covering the nipple area and displaying the message, “They attract.” Too true. The billboard, appearing on the side of some 30 trucks around Moscow, caused 500 accidents in one day. It got bad enough that police were actually dispatched to round up the trucks and prevent further accidents.

Drivers involved demanded recompense from the advertising agency, employing the “I couldn’t pay attention to driving because boobs” strategy. Strangely enough, Sarafan Advertising is complying.

“We are planning to bring a new advertising format onto the market, encouraging companies to place their ads on the sides of trucks, as we thought this would be a good alternative to putting them on the sides of public transport. We wanted to draw attention to this new format with this campaign,” said a Sarafan spokesperson. “In all cases of accidents, the car owners will receive compensation costs from us that aren’t covered by their insurance.”