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Clorox Defines Harrowing Household Terms in ‘Language of the Domestic Jungle’

This is no Merriam-Webster, but if you’ve ever wanted to define words like “poopocalypse” and “glueslime,” then the “Language of the Domestic Jungle” is the right dictionary for you. Created for Clorox by Onion Labs – the creative services unit launched by The Onion a year ago – the Domestic Jungle spots employ Discovery Channel-esque narration to color their potty humor with some faux-sophistication. If you’re a legal adult who thinks poop jokes never get old (like me) there’s even a comprehensive Icktionary that can provide grammatical guidance for immaturity.

In the coming weeks, three more spots will air for the campaign. I can confirm that one of the terms is, in fact, “Splatteral Damage.” Even though that’s a dumb phrase that will make some people shake their heads, I wish I could’ve come up with that myself. These dirty situations do exist, and it’s easy to shrug them off as disgusting, but maybe you’ll get a kick out of watching some silly videos. And maybe you’ll think of Clorox next time you need to disinfect. Or maybe I’m 23 and alone in my appreciation for bathroom humor, and commenters will line up to criticize these ads. We’ll see. You can watch the “Glueslime” spot after the jump.

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Who Needs a Personal Assistant at Cannes?

There’s not too much to say about this video. A creative advertising student, who wishes to stay anonymous at the moment, has made this one-minute digital pitch aimed at senior-level industry folks (from CDs to CCOs to CEOs) who have yet to pick out an errand boy or girl for the upcoming 2013 Cannes Lions Festival. The animated video is cloaked in some 80′s synth beats, pastel colors, and dry narration humor, which may not be your thing, but if it is, the anonymous creator wants you to find more information at the “Personal Assistant de Cannes” Facebook page. In return, the student is hoping to receive a Cannes Young Lions pass and accommodations  We’ll leave it up to you to decide if this is clever or cheesy or irrelevant. At times like this, it’s better to just report the facts and see what happens next.

Liebel Leaving Huge

Details are vague and no timetable has been set, but sources in the know confirm that Huge founding partner Gene Liebel, who’s been with the Brooklyn-based, IPG-owned digital agency for well over a dozen years, is moving on. From what we’ve been told by sources, Huge, which would not comment on the matter, is currently in a “transition phase” with Liebel, who moved up to chief strategy officer at the agency in fall 2010 (at the same time that fellow founding partner Aaron Shapiro was promoted to CEO).

We’ve been told that Liebel’s impending departure, which will just leave Shapiro as the last remaining Huge founding partner, is an amicable one. We’re hoping to fill in the blanks on his next move within the next couple of weeks. We’ll keep you posted.

 

Monday Morning Stir

-Director Dean Freeman has joined the roster of L.A.-based prodco Hello! for his first U.S. commercial representation.

-YouTube CEO Salar Kamangar has been selected as 2013 Cannes Lions Media Person of the Year.

-As you have may have heard, Yahoo is acquiring Tumblr for $1.1 billion and CEO Marissa Mayer is promising “not to screw it up.” link

-Actress Claire Forlani continues to enthrall in the latest Dewar’s spot promoting the Scotch whiskey brand’s Highlander Honey line (above).

-Moxie Pictures has signed award-winning director Kathi Prosser for U.S. representation.

Agency/Prodco Would Just Rather Be Skateboarding

Today in agency self-promos, we bring this 90-second clip from New York-based shop Rooster, which pretty much makes it clear in the brief amount of time what its first love is (its co-founder/creative director, Gavin McInness, is the co-founder of Vice and the “godfather of hipsterdom” after all).

We’re seen some pretty self-indulgent agencies patting themselves on the back clips in the past, but at least this one makes us want to revisit the ’80s flick, Gleaming the Cube, or that modern doc, Dogtown and Z-Boys. It appeases our short attention span and takes us back to the days when we scraped elbows, knees and more. So, good on ya Rooster. The shop currently works with clients including Red Bull, Qualcomm and Nissan (you might remember its recent work for the last brand starring Ryan Lochte).

Symphony Orchestra Plays to Younger Demographics

It’s not a surprise that older people like classical music more than younger people. For the Brazilian Symphony Orchestra (OSB), that trend needed to be fixed. Since most of their audience is older than 65 years, the OSB started playing orchestral themes from blockbuster movies like Jaws, E.T., and Star Wars to show younger people that they had an unknown appreciation for classical music.

Rio de Janeiro agency Artplan also incorporated YouTube videos of film clips to add a visual presence to the experience. As a result, the OSB saw a 40% increase of young people in the audience. The case study gave a healthy boost to the box office draw as well: all of the orchestra’s concerts in the upcoming season are already sold out. Unfortunately, young people still like Kesha more than Wagner, but I don’t think there’s a lot that the OSB can do to remedy that. Credits after the jump.

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Most Popular Stories on AgencySpy from the Last 7 Days

Friday Morning Stir

-Chris Chalk, who most recently worked on Team Land Rover at WPP, has assumed the president/chief strategy officer for Cheil Worldwide Europe.

-CP+B has brought on BBH New York/Singapore alum Andy Grant as an ACD in its L.A. office.

-M&C Saatchi L.A. celebrates the new Australian Outback exhibit at the San Diego Zoo with a new campaign dubbed “Koalafornia” (above, see more here).

-Yahoo’s acquisition wishlist expands, this time with Tumblr. link

-Dunkin’ Donuts hops on the Vine. link

 

Here’s Jeff Goodby’s Memo Regarding Today’s Cuts

Numbers have not been revealed but all day, we’ve been hearing from multiple tipsters that anywhere from 50-100 staffers have been affected by reductions today at Goodby, Silverstein & Partners. But from what those familiar with the matter tell us, the numbers skew to the lower side and are not in the realm of the Sprint cuts. Anyways, read the San Francisco agency’s co-founder Jeff Goodby‘s note that was just sent to staff verbatim:

“You’ve heard the financial reasons for reducing our staff.  I just want to talk a bit about the human side of it all.

Please be assured: No one takes this process lightly.

As we often say, advertising is all about people and accounts.  David Ogilvy wrote, ‘The assets go up and down in our elevator every day.’  It is so true.  We value our people, and our humanistic environment, more than anything.

Strangely, that’s why, when we lose business or have cuts in fee, it is important to react thoughtfully, but expeditiously.  Companies that don’t are not prepared for the future, and they don’t serve the people who are still on staff.  They endanger present and future jobs.

We are optimistic about our plan to move forward, in terms of serving present accounts and getting new ones, and will share details next week. But we are also thankful for and deeply appreciative of the contributions of people who are leaving.

We will do everything to find them new situations.  And if history is any indication, we will find ourselves welcoming some of them back in the future.

Thanks for your patience about all this.

JG”

Perhaps JD Beebe can create a follow-up to this?

‘Leaked’ Microsoft Ad Parodies Google, Says Chrome Spies on You, Sells Your Info

Arguably the best part of the ongoing tech wars is just how catty all of these Silicon Valley giants are when it comes to their competitors. While a Microsoft spokesperson allegedly told Mashable that the above spot was “not meant for public consumption,” it’s an obvious continuation of the brand’s “Don’t Get Scroogled” campaign, which started running late last year. Perhaps all they needed to add before it went live was a Microsoft logo. Oh, and if you’ll notice after the jump, it’s a direct parody of Chrome’s “Now Everywhere” spot from early March.

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