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Mother/MPC Go Shakespearean for IKEA

When we think of IKEA, our minds immediately recall all-day outings involving hour-long bus rides to Red Hook, crowded model apartments and the endless howling of toddlers, which can only be assuaged with $1 cinnamon buns and reliable taxi services.

Mother and MPC Advertising, however, turned to the Seventeenth Century poetry of The Tempest to provide some context for this otherworldly spot highlighting the many benefits of their client’s bedding products.

Award-winning MJZ director Juan Cabral helmed the latest chapter in IKEA’s “Wonderful Everyday” campaign, which involved hanging beds from cranes for three days in Johannesburg. On the CGI component:

“MPC’s VFX team collaborated with Juan and Mother, creating detailed matte paintings, adding CG beds and embellishments and compositing elements including the NASA rocket and plume. “

We liked it, but then we’ve always been suckers for footage of dogs in awkward situations.

Partial credits and another spot in the series after the jump.

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Bryce Harper Gets Emotional in W+K NY’s Latest ‘This is SportsCenter’ Spot

W+K New York tapped young Washington Nationals star Bryce Harper for their latest “This is SportsCenter” spot for ESPN, choosing to go an unexpected route with the outfielder.

In the 30-second spot, Harper sits in an office watching Field of Dreams with SportsCenter host Hannah Storm. During the movie’s concluding scene, both Harper and Storm get emotional. When Harper leaves to call his dad, he passes hosts John Anderson and Bram Weinstein in the hallway, who remark on Harper’s intimidating eye black — although by now viewers know better. It follows in the successful “This is SportsCenter” formula of toying with a star athlete’s perceived persona, and while it doesn’t add anything new to the approach it feels like a welcome addition, especially with the All-Star Game right around the corner. Stick around for credits after the jump. Read more

David&Goliath Founder Names New President, CCO

Brian Dunbar

David&Goliath’s founder and chief executive officer, David Angelo, has named Director for Client Services Brian Dunbar to the newly created role of president, and Executive Creative Director Colin Jeffery as the new chief creative officer. Angelo, meanwhile, will assume the newly created position of chairman while continuing to work with clients, AdAge reports.

“I’m still going to be hands-on and working with clients, but it’s a signal to the agency and everyone else that I have to share the responsibility of running an agency and its growth,” Angelo told AdAge, adding, “you can only do so much when you have growth like this. This move is less about taking a step back and more about dividing up responsibilities.” Read more

CEO, VP Out at Zimmerman

Zimmerman

This morning we confirmed changes at the top of the Zimmerman organization. Over the past seven months, three C-level staffers have departed:

Zuckerman was the most recent party to leave the agency in June; we have no official statement from Zimmerman regarding the current status of these three or the search for their replacements.

A refresher: these changes come approximately one year after the last major reshuffling at the agency. In the first half of 2013, EVP Chris Apostle left after just a month to occupy the EVP/CSO position at Integrated Media Solutions while Patregnani went from President to CEO and Andrew Varga, former CMO at one-time Zimmerman client Papa John’s, assumed Patregnani’s old role.

A quick look at the shop’s site finds that the profiles in question have indeed been removed and that no one currently occupies the CEO or VP positions.

In other Zimmerman news, this week brought word that former client hhgregg is now current client hhgregg.

Thursday Morning Stir


-The Richards Group cranks up the summertime to promote Wawa’s Hoagiefest (video above). link

-Upworthy claims its paid posts get more views than editorial. link

-The ten most viral ads of 2014. link

-American Apparel reaches deal with its shareholders. link

-A look back at 1994 World Cup advertising. link

-Five interesting ad student projects. link

-Twitter has been using the World Cup to test features aimed at new users. link

New President/CEO at TBWA Worldwide

Troy Ruhanen

This evening brings news that Troy Ruhanen will succeed Tom Carroll to become the new President/CEO of TBWA Worldwide. (Jean-Marie Dru will retain his position as Chairman of the Agency Network.)

Ruhanen, a member of the AAF Hall of Fame who first earned your Spy’s attention back in 2009 when BBDO created the Deputy Chairman North America position to give him a promotion, spent the last ten months as EVP of the larger Omnicom Group.

In the past, he held several executive positions at BBDO, running the AT&T business prior to being promoted to Deputy Chairman and then CEO of the Americas to oversee its operations in both the Northern and Southern hemispheres. Before joining Team Omnicom, he also spent three years as Managing Director of Leo Burnett’s office in his native Sydney.

In what’s sure to be a controversial quote, Ruhanen writes that his appointment is “a great honor” due primarily to TBWA’s “unique strategic method in Disruption®”, which “attracts talent, unlike others, and produces work that creates a competitive advantage.”

FCB Does the Creative Shuffle

FCB Jon

FCB announced two big moves atop its North American ranks today: Chicago EVP/ECD Jon Flannery is moving up to Toronto and Dan Fietsam has been hired to take his place.

Flannery’s promotion comes in the wake of the success of a certain campaign you may have seen that involved the shipping of pants; the win earned him an ECD promotion just over a year ago. The man called himself “a late bloomer” in a Chicago Business Journal interview about that campaign, though he served as CD/VP during a nine-year run at Leo Burnett and spent seven years at Element79 before joining FCB.

Flannery replaces CCO Robin Heisey, who left the Toronto office for parts unknown after 14 years at the agency. Flannery will officially take over on August 11th, working “in tandem” with FCB Canada President Paul Mead.

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Wednesday Odds and Ends

-Y&R’s “The Power of Love” for DTAC is the latest ad out of Thailand that attempts to pull on the heartstrings. link

-The most influential CMOs on Twitter, according to Forbes. link

-ICS launches Mr. Box animated campaign. link

-Digital brand extensions that work. link

-Alex Topaller and Dan Shapiro, co-founders of East Coast-based live action and design studio Aggressive directed a short film called “She Wolf.” link

-Graphic designer Craig Dickens created these “honest ads” for major brands. link

DDB Toronto Targets ‘Junkface’ for Neutrogena

DDB Toronto has a new campaign for Neutrogena discouraging men from washing their junk and their face with the same soap (and offering up Neutrogena Men Face Wash as the perfect solution).

As Adweek points out, the Canadian campaign “assumes that men start low and move up in the shower,” a somewhat dubious assumption. Still, the 60-second spot is not without its (heavily influenced by W+K’s Old Spice) charm. While “Junkface” explains the cause of Junkface, there is little description of the symptoms, although we can reasonably assume they include junk particles in the facial region.

The goofy humor continues on www.stopjunkface.com, which contends that 72% of Canadians have junkface, with Alberta having the most Junkface sufferers at 86%. Men with chinstraps are especially prone to Junkface, and all bounty hunters suffer from it. The site also offers the important reminder to keep knees, owls, and footballs away from your nether regions. No word yet on whether Neutrogena plans to offer a separate line of soap for your junk.

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Sir Sorrell: Creativity Is Dying, and It’s All Your Fault!

sir-martin-sorrell

In what seems to be a weekly occurrence, Sir Martin “Mr. Happy Fun Guy” Sorrell offered agency folks a Debbie Downer moment in the form of a LinkedIn”fluencer” blog post: “The 10 Trends Shaping the Global Ad Business.”

In the post, Sorrell makes several claims that will cause creatives to yank out their hair (wherever it may still grow). Among them is this vitriolic sentiment:

New York is still very much the centre of the world, but power (economic, political and social) is becoming more widely distributed, marching South, East and South East: to Latin America, India, China, Russia, Africa and the Middle East, and Central and Eastern Europe.

So America’s age is starting to show.

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