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Former TBWA MD Leaves Quiksilver

nickdrakeWe learned this afternoon that Nick Drake – former global managing director at TBWA\Chiat\Day who just happens to share the name of our favorite semi-obscure late 60′s British folk singer – is no longer with Quiksilver, the company that made those surfboards all our friends used to ride the pathetic Myrtle Beach waves in the early 90′s.

The company’s CEO Andy Mooney noted that Drake’s departure marks a downsizing for the company and that nine other marketing positions were also eliminated.

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Friday Odds and Ends

-Saatchi & Saatchi New Zealand rolls out “Robot” for ASB Bank (video above). link

-Upworthy takes a different approach to native ads. link

-Six resources for content creation problems. link

-DougSerge+Partners highlights “real heroes” for GoodLife. link

-Five brands using data for blog content. link

-KFC celebrates 30th anniversary in Japan with contest featuring unusual prizes. link

-McCann Worldgroup announced today that Prasoon Joshi has been promoted to chairman of McCann Worldgroup Asia Pacific. link

-Maxus London announced the appointment of Jonathan Wilson and Clare Chapman as managing partners. link

Sprint Kills Hamster Dead, Promises to ‘Simplify’ Creative


In what may be the least surprising news of the week, Sprint executives officially announced plans to “simplify” their creative efforts moving forward.

Yes, that means no more “Framily” and no more Frobinsons despite Sprint CMO Jeff Hallock’s earlier claims that the “decision is still to be determined.” Here’s the killer quote delivered by new President/CEO Maurcelo Claure at Goldman Sachs 23rd Annual Communacopia Conference (which sounds like an awesome party):

“Our plans are confusing [and our] marketing was a hamster talking to people. We are having a hard time selling the products.”

OK, now tell us how you really feel.

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The Terri & Sandy Solution Shares the Love for Freshpet

New York indie agency The Terri & Sandy Solution, which recently won attention on this blog for a clever OOO stunt congratulating its fellow New York-area Effie Award winners and proclaiming itself “The Agency You Had to Google” — has a new campaign to promote client Freshpet.

We all know how much people love their pets, and this campaign’s hook involved customers who write letters/social media notes to the client thanking them for having such a dramatic influence on their dogs’ work/life balance.

Here’s the full :60 spot:

Another spot after the jump.

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Ogilvy Makes Cats Very Uncomfortable for Kotex

Ogilvy & Mather Shanghai has a new campaign for Kotex built around the fact that people love funny cat videos.

The 30-second spot makes the point that cats are very sensitive, before showing obviously uncomfortable cats walking very awkwardly. “Women are as sensitive as cats,” the spot goes on, “Kotex provides soft and intimate protection for women.” Seeing the cats struggle, unhappily, while walking with tape on them is even more entertaining than it sounds. Unsurprisingly, Adweek reports that the spot has already gone viral in China, where it has racked up over one million views. Read more

WWM Creates a Very…Unusual Promo Video

Today in Pitches That Worked news, WWM or We Were Monkeys is an agency based in Montreal.

Yesterday they sent us a video that their creative team made in order to promote the agency. It is very, shall we say, interesting.

(We would warn you that it’s NSFW but you all work in advertising, soooo….)

Well, then. After watching that clip we had questions — many burning questions.

Thankfully, a WWM spokesperson answered our queries, though you’ll have to click through to read the answers and click here if you want to see the creative credits..

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CP+B Gets MetLife Customers to Share ‘Who I Live For’

In celebration of National Life Insurance Month (yes, this is a thing), CP+B created a campaign for MetLife asking customers who they live for.

They then shared the results in a series of two online videos, called “Who I Live For” in an attempt to show the positive, human side of life insurance. The videos, as you might expect, attempt to pull on the heartstrings as people share photos of their children, grandchildren and significant others. Mixed in with the more predictable answers are a couple who share their love for their bulldog, Huey. Both spots end by inviting viewers to share who they live for with the hashtag #WhoILiveFor, as a social extension of the campaign.  “Who I Live For”  puts a premium on spontaneity, with seemingly unscripted responses from those interviewed and in the longer of the spots (featured above), one respondent offering up a seemingly improvised song as a soundtrack. Read more

W+K Amsterdam Launches ‘Feel The Game’ for FIFA 15

W+K Amsterdam launches a new campaign for FIFA 15 today, entitled “Feel The Game.”

In a 2:15 broadcast spot, W+K Amsterdam immerses fans into the on-pitch action as they experience what players in the game do. When it begins to rain, players are suddenly drenched in their apartments, when heavily tackled, they feel the hurt. It’s not exactly a new approach in gaming advertising, but it’s pulled off well. The agency also got Lionel Messi to join in on the action, both on the field and wielding a controller. The campaign airs globally beginning today, across broadcast and digital channels, with the full-length spot also broadcasting in the U.S. during the Manchester United match this Sunday.

“Fast-paced, raw, and explosive, modern football is a spectacle beyond belief. And FIFA 15 puts you right in the  middle of it. We wanted our film to do the same thing, to put you right in the thick of the
action, said David Smith, Wieden+Kennedy Amsterdam’s creative director. “With the help of Mark Zibert, and the awesome studio at EA SPORTS, we believe we have created a football film that can live up to the best sport action sequences ever filmed.” Read more

AKQA, Budweiser Let You Send Buds Beer Over Facebook

Budweiser teamed up with AKQA for a new social campaign allowing Facebook users to send beers to their buddies via the social media outlet. While right now the service is exclusive to those living in Chicago and Denver, it will soon roll out nationally.

The campaign debuted with a pilot on Facebook, in feeds for adults 21 and older in Chicago and Denver. Facebook users in those locations (and soon the rest of the country) will be prompted to share  a Budweiser with a friend when wishing them a happy birthday or celebrating other occasions. If they choose to share a Budweiser, the friend will be sent an online voucher, to be redeemed at a local bar or restaurant (with a valid ID). The service functions without any type of external download, as users are simply “taken to a customized mobile or desktop experience to send or claim a beer.”

“Beer is the original social network,” said Lucas Herscovici, Anheuser-Busch vice president of consumer connections. “This new campaign focuses not on a gift certificate or credit, but on bringing people together to celebrate life’s most anticipated moments. Whether you’re toasting your birthday, a job promotion, an engagement, or simply the end of a long work week, we want to encourage everyone to bridge the physical and digital worlds by allowing you to send your friend a beer over Facebook.”

Friday Morning Stir

-Save The Children stresses importance of child literacy with “Ten Minutes a Day Could Change Everything” (video above). link

-Facebook now asks users why they hide ads, cracks down on ads they hate. link

-Havas Worldwide Japan names David Morgan as executive creative director. link

-Metro dedicated its entire Monday issue to supporting the Paddy Power/Stonewall Rainbow Laces campaign. link

-How “Fem-powerment” campaigns reflect a new reality for women. link

-Stolichnaya claims to be “The Vodka” in new campaign. link

-BBH celebrates the weekend for The Guardian, The Observer. link

-Some iTunes users are upset about automatically downloading the free U2 album. link

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