TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

W+K Promotes Sony’s Waterproof Phone with Underwater Apps

W+K worked with Sony and development partners Motim and SoftFacade to create a series of apps promoting the Xperia Z1S’ waterproof technology.

Several of the apps, including “Goldie” (featured above), “Plantimal,” “Photo Lab,” and “Sink Sunk,” are designed to be used underwater. As you might have imagined, “Goldie” is an on-screen goldfish. When submerged in water, the fish swims around contentedly, but if you remove your phone from the water he flops around, gasping for breath. It’s a clever little diversion, which can demonstrate the phones’ capabilities for a few minutes, although Sony recommends users don’t submerge their Xperia Z1S for more than a half hour. “Plantimal” offers up a cross between an underwater plant and animal, which is happier with larger amounts of water. “Sink Sunk” is perhaps the most reusable of the apps, offering up a submarine game you can play in your sink or kiddie pool (as demonstrated in the video), while “Photo Lab” lets you develop photos underwater.

There are also a pair of apps, “Little Umbrella” and “Rainy-oke” designed for use with precipitation. Stick around for “Sink Sunk” and “Rainy-oke,” along with credits, after the jump. Read more

Wednesday Morning Stir

-Pinterest introduces its new messaging feature with long-form ad (video above). link

-Jeff Benjamin challenges Gerry Graf, Bob Jeffrey, Martin Sorrell and Ted Royer to the ALS Ice Bucket Challenge. link

-MRY copywriter attempts to eat only food found around the agency for a month. link

-The history of e-commerce. link

-Brands jump on the “Ice Bucket Challenge” bandwagon. link

-Mobile traffic surpasses desktop for top U.K. magazine and newspaper publishers. link

-Joinery announced the addition of director Georgi Banks-Davies for US representation. link

-Saatchi & Saatchi Singapore and Malaysia announced the appointment of Shannon Cullum as chief executive officer. link

-News and ads to debut on Snapchat. link

-The media industry responds to the accusation that advertising was the Internet’s “original sin.” link

Commonwealth//McCann Wants to Play for Manchester United, Too

In case you thought that the world of football…sorry, soccer…stopped operating after Germany triumphed in Rio this summer, Commonwealth//McCann would like to correct you on behalf of client Chevrolet.

The spot, which stars eleven young people from around the world who jumped at the chance to prove their dedication to Manchester, first aired last weekend to coincide with the team’s first Premier League match.

Read more

Tuesday Odds and Ends


-Bryan Cranston and Aaron Paul reunite in Audi’s Emmy promo, which also features Julia Louis-Dreyfus (video above). link

-General Electric launches Isaac Asimov-inspired digital campaign imagining what technology will look like in 2064. link

-DNA announces the addition of Sanaa Hamri to its directorial roster. link

-Copyranter asks “What in the hell has happened to beer advertising?” link

-Young & Rubicam Group Seattle announced the addition of Jennifer Patterson as chief strategy officer yesterday. link

-Sprint introduces rolls out b-to-b brand Sprint Business with new campaign. link

-Design agency HUSH announces the addition of design director Claudia Chagüi. link

W+K Taps Neymar for Nike

With the world’s biggest soccer star set to lace up his cleats again, W+K tapped Neymar Jr. for a new Nike spot promoting the brand’s Hypervenom Phantom Boot worn by the Brazilian forward.

The 60-second spot, entitled “Mirrors,” likens Neymar’s speed and agility to playing with a field full of mirrors. As he makes his way down the field, opponents are unable to tell which is the real Neymar, and end up sliding into glass. Neymar dances around opponents and easily lands a shot in the back of the net, which is followed by the “Deceptive by Nature” tagline. W+K decided to forgo any voiceover or narrative in favor of showing Neymar in action, and the approach works, as the mirrors, coupled with Neymar’s considerable talent make for a visually interesting and entertaining spot. The soundtrack, “Rivers of Blood” by Wu.

Credits below.

Read more

Arnold Gets Critical for PUR Water

PUR Water, provider of filtration systems and the like, has been looking for a new face. After being acquired by P&G in 2012 (marketing by subsidiary Kaz), PUR wanted to redefine its brand.

Creative on the account had been handled by TBWA\Chiat\Day, but the incumbent agency did not participate in the subsequent review, which ended with a win for Arnold Worldwide last December.

This week, Arnold’s ads for the new client launched, marking both the company’s first new campaign since 2008 and the first use of a TV spokesperson for a water filtration brand (store that one somewhere for trivia night).

Here, then, is Arthur Tweedie, water critic:

More spots below.

Read more

Tim Howard Travels (with Love) for Marriott

Today Marriott launched the extension of its earlier #LoveTravels promo campaign with the help of Grey New York on the PR side and its own creative agency behind the scenes.

#LoveTravels initially served to celebrate the D.C. area’s Capital Pride event via a “provocative portrait series” featuring Jason Collins and other gay athletes.

This extension starring newly minted football superstar Tim Howard, however, is another thing. Its first spot is less an ad than an interview:

There are more in that vein.

Read more

Julie Levin Joins Publicis N.A. as CMO

3204b6cPublicis North America announced the addition of Julie Levin as chief marketing officer, succeeding Chris Shumaker, who left last year to become North American chief marketing officer at FCB. She will begin the position on September 8th.

Levin arrives from Richmond-based The Martin Agency, where last year she served as chief growth officer and helped win new business including Stoli vodka and Sparkle paper towels. Before The Martin Agency, Levin spent three years as head of business development and global business director at BBH New York. She was also a managing partner and director of business development at Mcgarrybowen, helping to land clients such as Kraft Foods, Pfizer and Verizon Wireless.

“She’s such a personality, so bright and driven with a lot of energy and has such a depth of experience with clients,” Publicis North America CEO Andrew Bruce told Adweek. “She won’t just bring in new clients in but will continue to work with them.”

BBH Promotes Neil Munn to Global CEO

2fda519BBH promoted Neil Munn from global chief operating officer to global chief executive officer, replacing Gwyn Jones, who leaves to pursue a career outside of advertising.

Munn has served as global chief operating officer since 2012 and arrived at BBH in 2006, as CEO of ZAG Brand Ventures. Before that, Munn served as global marketing director for Lynx/Axe and category director, beverages Europe for Unilever.

“Neil is perfect casting for what is now needed from the group CEO,” said Simon Sherwood, BBH’s group chairman. “He has proper marketing and comms pedigree, is highly commercial with a deep understanding of client organisations and brands, and has a truly global perspective.”

Jones first became group chief executive officer in 2012, after Publicis Groupe took control of the agency, and his departure coincides with the conclusion of the earn-out period for management. Campaign Live reports that founders Sir John Hegarty and Sir Nigel Bogle “will continue to work at the agency for the foreseeable future, albeit in a reduced capacity.”

Tuesday Morning Stir


-Leo Burnett London touts free-range eggs in “Trust The Tree” spot for McDonald’s (video above). link

-Rainey Kelly Campbell Roalfe/Y&R created a back-to-school campaign for Marks & Spencer. link

-Google launches Website Call Conversions to make it easier to track which ads generate phone calls. link

-Gap tells customers to “Dress Normal” in fall campaign. link

-Creative Promises celebrates the bond between copywriter and art director. link

-Funny or Die claims that ten percent of Kik fans click on video messages. link

<< PREVIOUS PAGENEXT PAGE >>