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Is Arnold Really Selling Its Emmy?

00808_aRwEs3IZ6bY_600x450It appears from a Craigslist post that Boston-based agency Arnold is selling its Emmy Award as part of the agency’s moving sale.

If the post, which points out the award is the real deal and “not a crappy Daytime one” is not a joke, the agency is looking “to place every item in the Arnold Moving Sale with a home that truly wants it” and that includes their Emmy Award. If you’re interested in picking up an Emmy, Arnold suggests you “send us a photo of the perfect spot for it, write us a vaguely threatening email — do whatever you want to show us that you and it were meant to be together. If you’re lucky, we’ll agree with you.”

The way they’re treating the award, you’d think it was a Grammy.

Pinterest Hires Unilever Marketer as Head of Brand

149dfb4Pinterest has hired David Rubin as the company’s new head of brand, Adweek reports. “He will lead Pinterest’s global brand marketing, helping define the company’s brand strategy, identify key audiences and manage its marketing initiatives,” the company said yesterday.

Rubin arrives at Pinterest from Unilever, where he has worked since 1999. He most recently served as vice president in charge of marketing hair care products and is most well-known for his work on Axe.

The move is just the latest from Pinterest as the company attempts grow its marketing business to compete with other social services like Twitter and Facebook. Pinterest recently added promoted pins, allowing brands a kind of DIY advertising platform through the social service. They’ve also beefed up their measurement tools and back in May hired Twitter veteran Lisa Manowitz as head of partnerships. The leap to effective marketing has proven a difficult one for social media sites, and Rubin will have his work cut out for him with competition from major players like Facebook and Twitter.

Matt Miller Joins BBDO SF as ECD

Matt MillerThis morning your tips proved true: former Leo Burnett Chicago VP/Creative Director Matt Miller will join BBDO San Francisco to help run the Wells Fargo account (which the agency won back in March).

Before accepting the BBDO offer, Miller spent more than five years at Leo Burnett’s Chicago office, rising from copywriter to VP on the strength of such work as the Allstate “Mayhem” campaign starring Dean Winters, aka Dennis “Beeper King” Duffy. He also worked on the Secret “Mean Stinks” campaign.

Miller’s previous ad roles include stints at Salt Lake City’s Rare Method and a year leading the Brigham Young University Ad Lab.

At BBDO’s SF office, Miller will team up with Steve Rutter to run Wells Fargo while Craig Magnan retains his creative leadership role. The release ties this move to the recent hiring of CD Kevin Thomson and others as evidence of a “resurgence” driven, in large part, by the Wells Fargo win.

Miller writes that he believes “banking is the next industry poised to do incredible work”, so we will be very interested to see what the shop produces for its newest big-name client.

Wunderman Taps NBA Marketing Exec Jamie Gallo

Jamie Gallo copyWunderman has announced the hiring of Jamie Gallo as president of its New York office, “responsible for delivering the full spectrum of Wunderman’s brand experience, customer engagement, data and analytics, and World Health offerings to clients and prospects.” He will report to Wunderman North america President Kass Sells.

Gallo arrives at Wunderman from the NBA, where he was executive vice president, global marketing. During his tenure he helped rebrand the WNBA, led social media initiative and increased online sales of tickets and branded merchandise. Prior to the NBA, Gallo was president of TBWA\Chiat\Day in New York, working with clients such as Nissan, Pepsi, Absolut, Accenture and GSK.

In his new position, Gallo will work with such high profile brands as Best Buy, Citibank, Coca-Cola, Land Rover, Marriott and United Airlines. He has identified finding additional talent to work alongside Wunderman global creative director Lincoln Bjorkman as a top priority. Read more

Wednesday Morning Stir


-At The Drum Live, agencies were challenged to respond to a creative brief from Unilver in just a few hours (video above). link

-The most hated social media company is… link

-Chief happiness officer is the newest, creepiest job in corporate America. link

-Huge redesigns Zumba’s website. link

-Millenial moms rely on recommendations from peers “far more than traditional advertising.” link

-Target’s new app makes its print ads shoppable. link

Tuesday Odds and Ends


-W+K, ESPN released the outtakes from the recent Metallica “This is SportsCenter” ad (video above).

-Heavy metal seems to be a common punchline for advertisers lately. link

-Audience-targeted television advertising company Simulmedia announced the hiring of Mark Green in the newly-created position of senior vice president, product strategy. link

-London-based production and animation company Not To Scale has added Chatswood, Australia-based team Mirari (director Jimmy Yuan and producer Michelle Xie) to its directorial roster. link

-Michelle Phan sued over music rights by electronic dance music label Ultra. link

-Iris Mobile announced today that it has been named the Mobile Messaging Agency of Record for Wet Seal.

SAP Business Goes to Omnicom, BBDO

SAP Logo

To confirm rumors and clarify earlier, not-quite-accurate reports, all of SAP’s business did officially move from WPP to Omnicom today after a full review.

More specifically, BBDO will now handle creative for the German software giant while PHD will handle media; Ogilvy and Mindshare previously had those accounts. An Omnicom spokesperson tells us that a list of agencies involved “at the outset” also includes RAPP, Critical Mass, FleishmanHillard, Siegel+Gale, GMR, and eg+–and that it will almost certainly evolve to include others over time.

Expect coming campaigns to stick to the “run” theme: in the release, CEO Bill McDermott writes that “Omnicom is the partner we believe gives us the strongest team and approach to scale [the 'run simple' movement] globally.”

As for the money involved, we’d call it “a lot”: back in 2012 SAP made headlines by promising to spend $450M over four years on “sustainable innovation and growth in the Middle East and North Africa (MENA) region” alone.

One Twenty Three West Trades Montana’s BBQ for Goods/Services

What can you pay for with barbecue?

A massage, yoga and MMA lessons, flowers and a psychic reading, at least according to One Two Three West’s new spot for Montana’s Cookhouse & Bar. The agency supposedly only paid for the actor/host, while the rest of the people in the spot are real employees of businesses with whom they bartered barbecue for goods and services. They do add some believability by showing some people refuse the transaction, and if hungry and presented with a big plate of barbecue goodness it’s not hard to imagine agreeing to such a bargain. It’s a clever idea, regardless of authenticity, although they certainly could have trimmed some of the fat off the spot’s two minutes. “Paid For In BBQ” will run “in cinemas across Canada, on TSN and online pre-roll,” with a number of smaller spots showing the individual transactions hosted on the brand’s Facebook and Twitter pages.

“We thought the best way to create awareness of the new Best of BBQ Sampler Event at Montana’s would be to literally bring the BBQ food to people in a creative way,” said Scot Keith, founder and managing director, One Twenty Three West. “It allowed us to create a number of great content opportunities and was a lot of fun to do.”

Stick around for “MMA Paid For In BBQ” and “Psychic Reading Paid For In BBQ,” along with credits, after the jump. Read more

TBWA\Media Arts Lab Spreads the Love for Apple

Apple may be moving more ads in-house, but it seems that TBWA\Media Arts Lab isn’t out of fuel just yet, as evident from their new spot for the MacBook Air.

Entitled “Stickers,” the 30-second spot illustrates MacBook Air users’ individual passions through a rapid-fire viewing of the laptop decorated with different stickers from a variety of users, followed by the tagline “The notebook people love.” It’s a bit of a return to previous strategies for TBWA and Apple, emphasizing the passionate devotion of its users. If you can’t keep up with all the different stickers featured, you can also see them individually on the “Stickers” page of the Apple website. The approach is reminiscent of Google’s recent “Play Your Heart Out” spot, as Adweek points out. But where that spot focuses on different pop culture obsessions facilitated by Google, Apple’s spot is more about how people customize their Air to make it their own. Whether this is enough of a distinction to truly differentiate the spot may come down to a matter of opinion. Feel free to weigh in with yours in the comments section.

Verizon Wireless Capitalizes on Consumers’ Rights to FREE Stuff

mobile phone privacy verizonWhile Americans are known to value their privacy (it’s an essential freedom guaranteed in the Bill of Rights!), there’s something we value more: free sh*t.

It’s in this spirit that Verizon Wireless launched a nationwide loyalty program that will offer its 100 million wireless subscribers rewards in exchange for information about their location and Web browsing (among other things).

It’s a “new way to make marketing work for YOU,” explains a friendly male voice on a video Verizon put out on its website about the Verizon Selects program.

And, hey—they make a good pitch…which is not embeddable, so you have to click the link above to watch it. Read more

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