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Y&R NY Taps Richard Sherman for Campbell’s


Y&R New York taps star Seahawks cornerback Richard Sherman to be the 19th NFL player in the long-running “Mama’s Boy” campaign for Campbell’s Chunky soups. Sherman’s mother is featured in the ad as well.

The spot continues the “Mama’s Boy” tradition of goofiness. In this case, a fan painted all in blue and a helicopter factor in to the 60-second spot, which ends with a tender moment between Sherman and his mother. “Mama’s Boy” first ran all the way back in 1997 with Reggie White and his mother, and returned in 2012 following a four year hiatus. Sherman’s spot marks the first time in years that a player’s real mother was cast in place of an actress. The spot’s producers chose to cast a real fans in the spot as well, including superfan Tim Froemke, who appears in the spot with his entire body painted blue, using Skype for auditions. Stick around for credits after the jump. Read more

Monday Morning Stir

-A look at the creators of the Bacardi graphic novel (video above). link

-AKQA collaborated with Nike to create a reactive LED basketball court in Shanghai. link

-Why consumers don’t click on mobile ads. link

-Tumblr to start scanning photos for details about brand affiliation. link

-Havas Media and Weve study finds mobile has “completely changed the boundaries” of what is socially acceptable. link

-PepsiCo launches Naked coconut water, taking on Vita Coco and Coca Cola’s Zico brand. link

-Braun campaign from Barefoot Proximity, starring Russell Wilson, seeks to revive P&G brand. link

-Pop-up ad inventor apologizes. link

Most Popular Posts from the Past 7 Days

Friday Odds and Ends


-SKYY Vodka launched the latest spot in its “West of Expected Series” created by Venables Bell & Partners (above).

-Deutsch LA, R/GA LA and Innocean wrapped up their pitches for smartphone case maker Mophie this week.

-Brown-Foreman, maker of liquors like Jack Daniels and Southern Comfort, just launched a media agency review.

-Zach Pentel, Director of Digital Strategy for BBDO NY, has left the agency. Rebecca Nadillo will now lead its strategy efforts.

-Randy Duax, former VP of executive recruitment at WPP New York, will be moving to Singapore to oversee recruiting in that country as well as Shanghai, Tokyo and Sydney. Does this move portend WPP’s further expansion into the Asia Pacific region?

-Edward Stojakovic joined FCB Chicago as vice president, director of user experience planning.

-Business Insider posted its “36 Most Creative Women in Advertising Right Now” list this week. But you already knew that, didn’t you?

Uber and Lay’s Want to Help You Plan a Picnic

Hot property of the moment Uber has found some odd business partners in recent months: GM and Toyota, Concur, same sex marriage supporters and even, yes, the Republican Party.

We didn’t really imagine unlicensed taxi apps and potato chips as natural partners, but what do we know?

This spot, created by BBDO Energy for Frito Lay, launched today.

The most interesting part of the campaign, though, is Uber’s role.

Read more

180LA Bent the Rules for HP

We know how traditionalists in the field feel about Vine and other Next Big Thing “tools”, but we did just come across this HP spot by 180LA, which is supposedly the first straight-up TV spot ever created entirely with third party Vine loops.

Here’s your user generated content:

…and some context below.

Read more

Amy Poehler Turns Art Critic for Old Navy

The latest spot in Old Navy’s ongoing series starring Amy Poehler debuted this week. Chandelier Creative of New York casts the Parks and Recreation star in what may be her oddest role yet: art buyer/critic.

In a mildly amusing twist, Poehler’s best imitation of Edith Head manages to simultaneously comment on the aesthetic merits of both the art on offer and the Old Navy model’s posterior.

Also: in a phenomenon fairly unique to this campaign, the outtakes are almost better than the spot itself.

Read more

Saatchi & Saatchi Takes on Octopus for Charter


Saatchi & Saatchi has a new campaign for Charter Communications, touting its high-speed Spectrum network with a series of new spots.

In the 60-second spot at the center of the campaign, a couple is inspired by a cooking show to buy a live octopus. But when faced with the prospect of actually cooking the octopus, the creature wraps its tentacle around the man’s hand and he runs for the bathroom. “It’s funny how seeing a clearer picture can lead you to see the bigger one,” the voiceover says over soft piano music, and the woman changes gear from looking up a recipe to looking for caring for a pet octopus. It’s kind of cute and funny, and certainly more memorable than most ads in the category.

Saatchi and Saatchi’s campaign also includes a couple of 30-second spots, taking on the more commonplace situations of a father helping his son with a science project and another father who can’t seem to get his infant to stop crying.

More below.

Read more

Friday Morning Stir


-New York studio Partners & Spade created an incredibly odd mini-sci fi film for headphone maker Normal.

-Global ad spending will climb back to its pre-crisis peak this year.

-The dude who invented pop-up ads is so very, very sorry.

-Art director creates soccer uniforms for ad agencies.

-The New York Times adds audience development position to masthead.

-Microsoft debated rebranding Internet Explorer.

-Tom Wong leaves role as development director at TBWA\London to become managing partner in charge of developing new business at McCann London.

-Cultivator Advertising & Design of Denver has hired Amanda Ringel and Micah Schmiedeskamp as art director/designers.

-Flipboard will introduce video ads next month; its first partner is Chanel.

BBDO Loves the 90s for Twix

On the EOD Throwback Thursday tip, BBDO launched a new campaign for client Twix today, drawing on those parts of the 90s that so many of us are trying to forget. Taglines:

“Your favorite bars, bite-sized”

“Why didn’t we think of these years ago?”

Now, remember when your phone and your Internet connection were inseparable…and not in a good way?

After the jump: how much canned food did you have stored in your basement on December 31st, 1999?

Be honest…

Read more

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