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Figliulo & Partners Rolls Out More ‘Framily’ for Sprint

Figliulo & Partners continues their slightly absurd “Framily” campaign for Sprint.

The agency launched the odd, nature-defying campaign back in March with a series of four ads. Now they’re back with two additions to the Frobinsons’ story. In “Count On It” (featured above) Chuck is out on the road with framily member Gordon (pronounced Gor-don) when his motorcycle breaks down. He calls his father (who, you might remember, is a hamster for some reason, voiced by Andrew Dice Clay), who he assures Gordon always picks up. Despite being in the middle of a frame of bowling with the wife, the father answers and rushes (or rolls) to the rescue. Yup, this campaign is still a frucking weird one.

Another spot, “Spin Off,” features Hamster Dad and NASCAR driver Jeff Gordon. Stick around for credits and that spot after the jump. Read more

DDB California Brings Back ‘Snap Into a Slim Jim’

DDB California brings back Slim Jim’s classic “Snap Into a Slim Jim” tagline in their latest campaign for the brand.

The new campaign targets the 18-25 crowd, most of whom are probably too young to remember the line as delivered by Randy Savage in its original incarnation. Still, it’s a memorable tagline and bringing it back will stoke nostalgia in the slightly older set. The 30-second spot reintroducing the line “Snap Into It,” unfortunately, is less memorable. With the only lines in the ad rhymes playing on meat sticks: bro sticks, pro sticks, hooray sticks, meat chicks, tree sticks, etc., the onscreen action focuses on one group of friends’ epic day, concluding with a goat party. “Snap into a goat party, snap into a slim jim,” the spot concludes. As you can imagine, it’s a tad on the goofy side, but the tagline’s return is a welcome one. A series of 15-second ads, also featuring the classic tagline, pit Slim Jims against a generic competitor in a series of ridiculous situations.

“It’s what people know and love about the brand,” group creative director Travis Parr told Adweek, reffering to the old tagline. “ConAgra worried it had too much baggage or might make them seem old. But they finally decided it was cool.” Credits and the 15-second “Possum” after the jump. Read more

Unilever Reviewing All of Its Digital Agencies

Unilever_html_m59a35fbeIn what can only be the most amazing coincidence in recent history, massive multinational consumer goods corporation Unilever followed its CMO’s “Advertising is chaos” Wall Street Journal blog post with the announcement that it will conduct an exhaustive global agency review.

Today “industry executives” told AdAge that they’re reviewing everything (creative, PR, social, data, etc.), and the review appears to be open to pretty much everyone–incumbent and non-incumbent alike.

While no one at Unilever offered official comments to AdAge, the word driving this move is a bad one: savings.

Read more

EP Travis Quinn Out at BBH New York

Screen Shot 2014-07-29 at 10.17.27 AM

Some news out of BBH today on the production side: we hear that Travis Quinn, Executive Art Producer and longtime staffer, is leaving the agency.

Quinn has run art production at the agency for several years, managing shoots for clients like Playstation, Axe, and Cole Haan.  His departure follows the arrival of Carey Head, who was hired away from Barton F. Graf  9000 to oversee production in May. BBH also recently made more changes to its production department by promoting Executive Producer Kate Morrison to Head of Content Production. It seems the agency is following the lead of departments across the globe by ramping up its integrated offerings on the production front.

No official word on where he or his colorful pants are  headed or whether BBH’s New York office has plans to replace him. Quinn finishes his tour of duty at the end of this month.

Updates as we receive them.

DDB Examines Downside to Self-Driving Cars for Centraal Beheer Achmea

DDB & Tribal Worldwide, Amsterdam tackles the issue of self-driving cars in their latest spot for Dutch insurance company Centraal Beheer Achmea.

The spot at first appears to be a promo for the self-driving car, but while the voiceover extolls the virtues of the technological innovations it leads to all kinds of disastrous accidents as people are distracted by the site of seeing a car with no driver. DDB’s spot crams a lot of slapstick into its 60 seconds, leading into the brand’s “Just Call Us” tagline.

Apparently the spot was correct in its assumption that a self-driving car would function as a large distraction to other drivers and passers-by. “The self-driving car is a hot topic at the moment and we saw it as a great opportunity for Centraal Beheer Achmea’s car insurance,” said Pol Hoenderboom, creative director at DDB & Tribal Worldwide. “Our own ‘self-driving car,’ by the way, did not survive the shoot unscathed. A local driver was so distracted by the situation that he drove straight into our ‘TV ad hero’ car parked on the location.” Stick around for credits after the jump. Read more

Tuesday Morning Stir

-Schick warns of “Becoming My Dad” (BMD) syndrome in latest spot (video above). link

-Brands with the most online buzz in the first half of 2014. link

-Five things digital CMOs do better. link

-Greenpeace launches “CatsSaveTigers” campaign. link

-What to make of Elliot Management Corp.’s IPG investment. link

-Tourism campaign taps Tennessee’s musical routes. link

HēLō Creates a Family Experience for Microsoft and Nokia

If you’re new to the ad world and still looking to define what an “experiential” campaign is, today’s best example comes from Nokia’s Lumia 930, Microsoft and HēLō, the L.A./New York/London agency whose name you have to cut and paste.

The shop may be best known for helping to create the Bud Light/BBDO “Epic Night” Super Bowl spot, but in this case agency and client traveled to the UK’s Cornbury family music festival to catch kids and parents alike in the midst of an interactive experience.

Here’s the clip, released today:

There’s a little “how we did it” from Nokia as well; in short, the company invited families to a “treehouse” location complete with green screen to try on costumes and take pictures in front of different virtual backgrounds.

Using the new Nokia Lumia 930 smartphone and Microsoft’s OneDrive storage unit, the team turned these bonding moments into part of the show by broadcasting clips of the kids and their parents to thousands of attendees before the festival’s final act. In that way, the campaign reached nearly all the event’s attendees.

For everyone’s sake, we’re just glad these kids are still young enough to go out in public with mum and dad.

Monday Odds and Ends

-San Francisco-based copywriters Josephine Wai Lin and Dalal Khajah are set to launch a new service called “ManServants” this fall (video above). link

-Production and post-production studio Nice Shoes has announced the addition of Executive Producer Ed Koenig and Senior Colorist Sal Malfitano. link

-San Francisco Museum of Modern Art (SFMOMA) has officially named integrated brand experience agency Cibo as the museum’s experience design partner. link

-RSA Films announced today the addition of Andreas Roth to their directorial roster.

-Integrated creative company Brand New School has announced the addition of Nellie Chung as vice president of strategy and business development. link

-Brand marketing agency Gabriel deGrood Bendt has announced the hiring of Lori Shepard in the role of director of digital experience.

-Bicoastal production company Tool has added Mike Lobikis as head of sales. link

-BRW Filmland Los Angeles has added Michael Fitzmaurice to its directorial roster for U.S. commercial representation. link

Oishii Creative Gets Gross for E!’s Botched

Creative agency Oishii Creative has a new spot for the debut of disturbing new E! series Botched, which “follows two plastic surgeons who attempt to fix cosmetic surgery disasters and counsel people who’ve become obsessed with having plastic surgeries.”

The 13-second promo combines imagery from the show with typography and a thematically linked soundtrack to examine how media (such as, uh, E!) bombards viewers with an idealized image of beauty that is unattainable. Presumably the show will explore the same themes, although we’re guessing not everyone who watches will tune in for the show’s message. While a bit on the cheesy side (the typography and music can be a bit much), the promo does fit with E!’s style, which is more than a little over the top. Be warned: even for 13 seconds, this stuff is not easy to stomach. Stay tuned for credits after the jump. Read more

Ogilvy, Organic, Everyone Else Drop Their Pants for Depend


How far would you go to sell a pitch? For the creative team behind the new advertising campaign from Depend, the answer is “down to the ankles.”

At least that’s what Ogilvy team members Calle Sjoeneel (CCO), Victoria Azarian (GCD), and Danielle Vieth did when they went to pitch the “Underwareness” campaign to Kimberly-Clark, the makers of Depend adult diapers incontinence products: after the opening notes of “Get Ready for This” by 2 Unlimited started playing, all dropped to their skivvies to reveal they were wearing Depend undergarments.

“It’s time to bring it out in the open — it’s time to drop your pants for Underwareness. A cause to support the over 65 million people who may need Depend underwear. Show them they’re not alone, and show off a pair of Depend, because wearing a different kind of underwear is no big deal.”

“It was a pretty amazing moment,” Ms. Azarian said. Read more

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