TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

M&C Saatchi Brings Christ the Redeemer to Naples for Fastweb

Christ the ReedemerIn an unusual stunt, M&C Saatchi erected a replica of Rio de Janeiro’s famed Christ the Redeemer monument to Naples for Fastweb.

Following Germany’s crushing defeat of Brazil, M&C Saatchi decided to “download” the monument in Naples, as a way to promote and demonstrate the speed of Fastweb. Images of the monument were some of the most downloaded of the year in Italy, in the wake of the World Cup. Neapolitans were surprised by the monument — accompanied by a sign reading “Downloaded with #fastweb” — this morning at Piazza Dante in Naples.

According to M&C Saatchi Creative Partner Vicenzo Gasbarro, the monument will “bring about a carousel-style carioca of television crews, musicians, dancers and capoeira, which will mingle and interact with people in a mix of colours, music and emotions in a unique Neapolitan fashion. This is a brilliant opportunity for conversation between different cultures online.”

“We are happy to collaborate again with Fastweb to provide new and tangible evidence of what it means to have a faster internet connection,” said Silvio Meazza, M&C Saatchi Interactive partner.Christ the Redeemer, the symbol of Brazil, has been one of the most downloaded and shared image of the year, downloaded once again – for real this time – with all its weight, straight to the heart of Naples.”

Twitter’s New CTA: Buy Now, Tweet Later!

buy now

We discussed it until we exhausted every clever headline copywriters would send us for a nominal fee — social media advertising is here to stay. Despite our opinions on its alleged effectiveness, clients are going to take advantage of sponsored tweets and boosted posts because it’s the thing to do.

And so, Twitter has a new thing to do — the “Buy Now” button is coming to a timeline near you, as seen in this picture from TechSpot.com. Twitter and e-Commerce: what a fabulous marriage this should be.

Read more

Marcy Bloom on How Digital Media Has Changed Magazine Advertising

Marcy-Bloom-Article

Marcy Bloom has spent 17 years working as a publisher on national magazines, from GQ to Lucky. Now, she’s taking on an even bigger role as senior vice president and group publisher at Modern Luxury.

With more than 40 titles across 15 major markets, the company has an abundance of content to be shared on various media platforms. Here, Bloom explains how digital has changed the magazine advertising landscape:

You know, I believe that one of the key things that digital has done is it’s allowed you to be more targeted. And that is from a national magazine perspective — you can’t get as close as you can in a digital sense. And that’s actually why I’m beyond inspired by what we’re doing here [at Modern Luxury] because we have a closeness and an intimacy. We have editors, sales staff and marketers in each market. Our brands reflect those markets. So we’re getting as close as you can via print, and that feels extremely relevant, especially because of what digital can offer.

For more from Bloom, including how the company is creating a national advertising platform for its many niche, regional publications, read: So What Do You Do, Marcy Bloom, Senior Vice President and Group Publisher of Modern Luxury?

Tiffany & Co. Wants Your Agency’s Media Pitch

hepburn_audrey_breakfast_at_tiffanys_132-227x300Holly Golightly’s favorite brand is looking for a few good agencies to pitch it: retailer Tiffany’s officially began its global media review today.

The news comes after the company chose Ogilvy as its global creative AOR back in February following a four-month search. (That agency’s status will not be affected by the new call for pitches.)

From Ad Age:

“The company has sent agencies a document requesting information and an introduction describing the goals of the pitch”

…which will concern the company’s $100M annual media spend.

The real issue here: Tiffany’s wants to work with a single agency rather than the multiple shops that now handle its media needs. The company’s sales numbers and stock prices are doing quite well, so victor, spoils, etc.

Commonwealth//McCann Stokes Manchester United Pride for Chevy

A new campaign from Commonwealth//McCann, Detroit for Chevrolet is allowing fans to be a part of Manchester United’s new shirt reveal.

Through a digital experience at www.chevroletfc.com “fans can be among the first to sign up and virtually wear the new shirt via their social channels.” A 60-second video stokes Manchester pride by following the history of the Manchester United shirt from the early 20th century to present day. Fans march down the street singing the “Glory, Glory, Man United” anthem. As each generation takes off their Manchester United shirt, a new group emerges, progressing in time to the modern day as the crowd makes their way to Old Trafford Stadium. Upon arrival they are joined by stars Wayne Rooney, Juan Mata, Robin van Persie and David De Gea wearing the new Chevrolet-branded jersey. Several Manchester United legends are also hidden in the crowd throughout the spot. “The History of the Manchester United Shirt” will run on both broadcast and digital channels. The effort marks the launch of Commonwealth//McCann, Detroit’s “What Do You #PlayFor?” campaign, celebrating Manchester United and soccer for Chevrolet. Stick around for credits after the jump. Read more

ECD Carl Rogers Leaves Havas

Carl RogersToday we confirmed that Executive Creative Director Carl Rogers is no longer with Havas.

We have very little in the way of details at the moment, so we’ll recap:

Havas Discovery President Paul Marobella recruited Rogers in March of last year to run the newly-formed “digital/analytics/CRM arm” in Baltimore. He was quickly promoted to ECD at Havas Chicago and worked “across offices” from New York to Baltimore.

In his own words, he “directly managed in excess of 16 accounts and 75 creatives across 3 agencies” and helped win the DISH, Dos Equis and other accounts.

He also blogged.

Read more

GSD&M Celebrates End of Wright Amendment for Southwest Airlines

Southwest Airlines has reason to celebrate following the repeal of the Wright Amendment, “an amendment to the International Air Transportation Act of 1979, restricting passenger flights out of Love Field to locations within Texas and to four neighboring states — Louisiana, Arkansas, Oklahoma and New Mexico.”

To help celebrate, GSD&M has launched a new campaign for the airline, while promoting their new non-stop flights. Set to a version of “All You Need Is Love” by the band Echosmith, GSD&M keeps things relatively simple, relying heavily on the song licensing in the series of spots. One spot includes a colorful water cannon salute, while another features a slow-motion moment in the newly renovated Love Field. Each 30-second ad informs viewers of the new non-stop flights resulting from the repeal of the Wright Amendment, while offering up a different take on celebration. Stick around after the jump for “Love Moment” and “Fireworks,” along with credits. Read more

Wednesday Morning Stir


-BMW tests out the “Ultimate Racetrack” (video above). link

-Lykke Li‘s “Gunshot” — as heard in Havas WW & OMD’s new campaign for Pegeuot, is the UK’s most popular song in an ad this week. link

-Purity Vodka taps Joel McHale for online video series. link

-Providence-based agency Nail Communications won New England advertising trade organization The Ad Club’s first “Brand-a-thon” contest. link

-Imaginary Forces and director Grant Lau put together a promo for the second season premiere of The Bridge, entitled “White River.” link

-Global video advertising technology provider Ebuzzing has appointed Nick Minucciani as its vice president of sales, Midwest.

-International production company Savage has added Melissa Silverman to its directorial roster. link

-What marketers should know about human emotion. link

Staffing Changes at BBDO SF, DMW Direct, Simulmedia, MMGY

bbdo-beijing_agencies

-BBDO San Francisco added Heidi Keel to its roster as VP, Strategy Director. Starting this week, Keel will work on Wells Fargo and various other accounts; she joins BBDO from Digitas SF.

-Philadelphia direct response agency DMW Direct hired Emmy Izykowsk as its newest Senior Account Executive. Izykowsk, who most recently handled Radian, Crozer-Keystone Health System, Comcast and other clients for Holton, Sentivan + Gury, will now focus primarily on the Premera Blue Cross account in addition to various side projects.

Read more

Australian Agency to Make Game of Thrones Wines

westeros-wines

Someone Down Under really loves Game of Thrones. Like, more than you do.

First there was the DDB New Zealand (not the same country, we know) stunt in which fans’ tweets brought down the much-hated, now-late King Joffrey.

Today we learned, via our sister site GalleyCat, that a completely unrelated agency called Common Ventures plans to manufacture an entire line of wines paying tribute to the various families of Westeros–yes, even the Greyjoys.

Read more

<< PREVIOUS PAGENEXT PAGE >>