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DDB Canada Waxes Nostalgic for Nordstrom

DDB Canada has a new campaign for Nordstrom entitled “Shoes That Move You,” that takes a nostalgic look back at customer’s childhoods.

In “Cardboard Box,” for example, a voiceover says, “When you were young, you could see endless possibility inside of a cardboard box…” over whimsically shot scenes of children making imaginative use of cardboard boxes. The spot then cuts to a woman opening up a box of Nordstrom shoes, as the voiceover finishes “…some things never change.” This transition is handled well, suggesting to the viewer that the woman at the spot’s conclusion is the cardboard astronaut from the previous shot. In the similarly-themed “Cake,” meanwhile, Nordstrom shoes are likened to getting the biggest slice of cake at a party. Both spots aim to capitalize on the cute factor, while making customers associate the brand with fond childhood memories. Read more

W+K and Drew Brees Interview a Robot for Old Spice

Here’s a long and unusual one from Wieden+Kennedy to promote client Old Spice.

The agency first introduced its “Mandroid” character in a couple of spots this summer, and he plays an even larger role in this one, which is ostensibly an “interview” on a retro sports talk show:

It’s nothing if not awkward; we do like the New Orleans-appropriate “jazz breakdown” that happens around the 4:00 mark.

The finale is also amusing, though you may note that Brees’ pass doesn’t quite hit its target.

Read more

TDA Boulder Seeks to Inspire for FirstBank

TDA Boulder shifts approach with its latest campaign for FirstBank, seeking to inspire local businesses.

The campaign launches with the 30-second spot “Legacy,” which emphasizes the distinction between modern Internet “fame” and a real legacy. In the spots first 15 seconds viewers are barraged with viral Internet “fails” such as a balance beam gymnast landing on his crotch and a man cannonballing onto an iced-over pool. “Since when did ‘leaving a legacy’ mean ‘going viral?’” the voiceover asks. At the spot’s midpoint the text “Let’s Grow Business” appears onscreen, accompanied by voiceover, as its shifts to a focus on what a true legacy is, accompanied by images of business and commerce. The way in which the spot seamlessly incorporates humor (via the Internet-culled clips) into its message marks a step forward from previous efforts such as the recent Amish-themed campaign and the creepy “Bargain Dummy” spot.

The spot will run during live sports and new programming on major networks, as well as twenty cable channels, including ESPN, USA, and The History Channel. Other media for the campaign will follow in the coming weeks and months. Read more

TBWA\Chiat\Day Sends Off Yankees Captain for Gatorade

TBWA\Chiat\Day bids adieu to Yankees captain (and regular starting shortstop since 1996) Derek Jeter in a 90-second send-off spot for Gatorade, an MLB sponsor since 1990.

While there has been no shortage of fanfare surrounding Jeter’s exit from baseball at the quickly approaching end to the season (including a somewhat excessive display at the All Star game), TBWA\Chiat\Day’s farewell for Gatorade, which Jeter collaborated on, manages to charm. Back in July (when it still looked like the Yankees had a shot at the postseason), TBWA\Chiat\Day and Gatorade roped off a few blocks before a home game in the Bronx and, in the words of Molly Carter, Gatorade’s senior director of consumer engagement, “just kind of let Jeter go.”

Jeter is seen interacting with some very surprised and excited fans, signing autographs and even dropping in to Stan’s Sports Bar. Most of the spot’s charm comes from the authentic reactions of the fans, delighted by the opportunity to meet the star player.

Jeter’s collaboration for the ad also extended to the soundtrack, with the shortstop choosing Frank Sinatra’s “My Way” as the song that summed up his career. “It was a true collaboration between Derek and Gatorade,” Carter told Adweek.

The spot breaks online today, followed by a broadcast premiere this Saturday on the YES Network and Fox, when it’s sure to make more than a few Yankees fans teary-eyed. Gatorade will follow this with a full-page ad, written by Jeter, in the New York Daily News and Sports Illustrated on Sept. 28-29. Addressed to New York, the ad will see Jeter thanking fans for their years of support, opening, “From my first at bat until my final out, you helped make me who I am.” The print ad is timed to coincide with Jeter’s final game on September 28th (unless the team makes the playoffs, which they won’t). Read more

Thursday Morning Stir

-Mistress launches “Music Made Me Do It” for Sol Republic (video above).

-PespsiCo CEO Indra Nooyi shows support for Roger Goodell.

-Droga5 hires Niklas Lindstrom as head of interactive production.

-How Jack Daniel’s personalizes its brand with storytelling.

-Four ways magazine publishers are making video work.

-UK social media ad spending will rise by 50 percent this year.

-A look at eight of the best agency ice bucket challenge videos.

CP+B and James Harden Call on Master Groomer ‘The Beard Guru’

In this new, extended clip created by CP+B to promote NBA2k15 (set to be released in October), Rockets guard James Harden has a problem. Not, it’s not his defense: it’s his beard, which is too intense for the game’s new “face scanning technology.”

In order to address the matter, he turns to the appropriately Germanic “Beard Guru”:

As people with beards, we love this spot. Anthony Davis’ cameo really makes it, and we’d like to test that scanning technology ourselves.

Unfortunately, the Guru is not real. Germans’ ability to grow and preen amazing facial hair, however, is almost too real.

Read more

Wednesday Odds and Ends

-eyeball ushers in a new era of VH1 Classic (video above).

-Nike suspends contract with Adrian Peterson.

-McDonald’s names Fred Ehle as its first VP-customer officer.

-Sands China announced the appointment of Saatchi & Saatchi China as its creative agency.

-Jorge Peschiera joins Thornberg & Forester as creative director.

-San Francisco-based agency Cutwater announced the addition of Simone Nobili as creative director.

-Movement Strategy built a digital platform for national restaurant group Old Chicago’s longstanding “Beat The Leader” fan challenge game.

TBWA\Chiat\Day Wins Miller Lite

MillerLiteRetro_2Twitter hashtags didn’t quite do the trick for Leo Burnett: TBWA\Chiat\Day will be creative AOR for Miller Lite.

The agency is currently referring all media inquiries to the client, but a spokesperson (and several tipsters) confirmed that the announcement happened minutes ago in its L.A. office.

This news caps off a good two-week run for TBWA, which won Airbnb and Buffalo Wild Wings earlier this month.

As for the strategic implications of the agency shift, we have a feeling Miller will stay on the retro path since real-life research tells us that people seem to honestly think that the beer tastes better in old-school cans.

So What Do You Do, Tiffany R. Warren, Chief Diversity Officer for Omnicom Group?

Tiffany-WarrenSome people simply talk and others do. Tiffany R. Warren belongs to the latter category. When she tired of seeing the same groups being honored year after year at advertising awards shows, Warren took it upon herself to create a space to celebrate diversity in the advertising, marketing, PR and entertainment industries. Now in its 10th year, ADCOLOR has grown to include myriad events and programs aimed to not only champion diverse professionals in these industries, but also to truly prepare them to soar in careers with longevity and purpose. The theme of the 2014 ADCOLOR Awards and Industry Conference, taking place Sept. 17-20 in Beverly Hills, Calif.,  is “We Are Here” to further drive home the point that these industries are rife with diverse talent. This year’s awards will honor Judy Smith, founder and president of Smith & Company (aka Scandal‘s Olivia Pope) and Charles King, partner/agent in the Motion Picture Department at William Morris Endeavor Entertainment.

“I always felt compelled to do something that was of service. That’s just a family trait. My family is full of teachers and daycare providers and people that just give back. We have some sort of DNA thing going on,” Warren shares. Her altruistic gene must be strong because in addition to the transformative work she does in her roles with Omnicom and ADCOLOR, she serves on the boards for several organizations such as Ghetto Film School and GLAAD and somehow finds the time to mentor 126 people. You read that right. One hundred and twenty-six people.

Here, learn what it takes to be a true agent of change and find out Warren’s thoughts on the current state of diversity in the advertising industry. Read more

David&Goliath Shows Different Side of Blake Griffin for VIZIO

David&Goliath launched a new campaign for VIZIO featuring Los Angeles Clippers star Blake Griffin cast in a different light.

Griffin spends the spots dishing out poetry on subjects like the mouthguard, tear-away pants and bobbleheads in what looks like a slam poetry cafe. Griffin’s “Slam Dunk Poetry” features an elementary rhyming scheme as he tackles his goofy subjects with apparent earnestness/seriousness, leading into the “see the beauty in everything” tagline. The campaign is timed to get basketball fans excited for the new season, which starts in October (and convince them to upgrade to a VIZIO Ultra HD). The videos launched on YouTube and VIZIO’s website Monday, and GIFS of Griffin’s performances are also available via Tumblr. Read more

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